Www.gov.uk Website Analysis

Q: Which Countries Drive the Most Traffic to Www.gov.uk?

The top markets include United Kingdom, India, and United States.

Q: Who Are Www.gov.uk's Main Competitors?

Main competitors include www.gov.uk, bbc.co.uk, and theguardian.com.

Q: How Strong is Www.gov.uk's Search Engine Visibility?

Www.gov.uk has 248,351 keywords in position #1 and 162,271 keywords in positions 2-3.

Q: What is Www.gov.uk's Overall Market Impact?

Www.gov.uk receives approximately 17,862,855 monthly visitors and ranks #223 globally.

Website Statistics for Www.gov.uk

Comprehensive analysis of Www.gov.uk's online presence and search visibility. Currently ranked #223 globally with 6,674,049 ranking keywords.

Global Rank

#223

Estimated Organic Traffic

17,862,855

Organic Keywords

6,674,049

Last Updated

20 days ago

Backlink Statistics for Www.gov.uk

Www.gov.uk has built a robust backlink profile with 588,429 referring domains and 101,404,786 total backlinks. With 76.6% dofollow links, this indicates a healthy and natural link profile.

Referring Domains

588,429

Total Backlinks

101,404,786

Dofollow Links

77,655,335

76.6% of total backlinks

Keyword Position Distribution

Www.gov.uk ranks for 248,351 keywords in position #1, and 162,271 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.

* Keyword counts shown in millions

Geographic Traffic Distribution

Analysis shows significant presence across 8 countries, with strongest performance in United Kingdom and India. This demonstrates Www.gov.uk's global reach and market penetration.

* Traffic values shown in millions

Top Competitors for Www.gov.uk

Domains with the most keyword overlap

Domain	Keyword Overlap	Avg Position	Keywords in the top 10	Trend
bbc.co.uk	770,717	39.9	167,712	↑175,305 ↓206,232 New 329,259
theguardian.com	501,378	45.2	67,677	↑110,731 ↓140,979 New 223,262
publishing.service.gov.uk	475,840	39.3	94,148	↑114,118 ↓154,014 New 164,536
parliament.uk	444,914	43.8	68,470	↑106,205 ↓126,479 New 181,121
indeed.com	415,069	29.5	134,803	↑105,191 ↓99,991 New 151,438
company-information.service.gov.uk	405,728	25.0	160,451	↑98,695 ↓120,446 New 109,203
www.nhs.uk	360,202	33.1	138,006	↑94,479 ↓109,234 New 96,446
europa.eu	355,235	45.3	46,494	↑96,932 ↓80,529 New 157,714
tripadvisor.co.uk	346,455	35.5	94,761	↑84,543 ↓92,930 New 127,447

Top Keywords for Www.gov.uk

Top 100 keywords by traffic value

Keyword	URL	Position	Volume	Traffic	Difficulty	Intent	CPC
universal credit	/universal-credit	1	9,140,000	2,778,560	61	I	$4.09
companies house	/government/organisations/companies-house	1	2,740,000	832,960	83	N	$4.17
weather	/cold-weather-payment	9	24,900,000	373,500	92	N	$0.66
department for work and pensions news	/government/organisations/department-for-work-pensions	3	1,220,000	370,880	54	N	$2.64
hmrc	/government/organisations/hm-revenue-customs	1	1,000,000	304,000	70	N	$1.44
guardian uk	/government/organisations/office-of-the-public-guardian	5	1,830,000	296,460	61	N	$1.00
driving and vehicle licensing agency	/government/organisations/driver-and-vehicle-licensing-agency	5	823,000	250,192	32	N	$0.84
driving and vehicle licensing agency	/government/organisations/driver-and-vehicle-licensing-agency	1	823,000	250,192	32	N	$0.84
driving vehicle licensing agency	/government/organisations/driver-and-vehicle-licensing-agency	1	823,000	250,192	44	N	$0.84
driving vehicle licensing agency	/government/organisations/driver-and-vehicle-licensing-agency	5	823,000	250,192	44	N	$0.84
dvla	/government/organisations/driver-and-vehicle-licensing-agency	1	823,000	250,192	62	N	$0.84
dvla	/government/organisations/driver-and-vehicle-licensing-agency	10	823,000	250,192	62	N	$0.84
dvsa	/government/organisations/driver-and-vehicle-standards-agency	1	823,000	250,192	59	I	$0.84
guardian	/government/organisations/office-of-the-public-guardian	8	4,090,000	191,821	74	N	$0.62
u c	/sign-in-universal-credit	1	550,000	167,200	100	N	$2.73
uc	/sign-in-universal-credit	1	550,000	167,200	100	N	$2.73
easter 2024	/bank-holidays	3	450,000	136,800	30	I	$6.23
hm revenue & customs news	/government/organisations/hm-revenue-customs	1	450,000	136,800	59	N	$1.00
pension credit news	/government/news/you-could-get-pension-credit-week-of-action-to-drive-take-up	3	450,000	136,800	0	N	$1.56
bbc n	/government/organisations/bbc	23	55,600,000	133,440	100	I	$2.11
car check	/get-vehicle-information-from-dvla	1	368,000	111,872	73	N	$0.28
universal credit news	/government/news/new-rules-require-180000-on-universal-credit-to-increase-working-hours	1	368,000	111,872	26	I	$0.51
parking	/browse/driving/parking-public-transport-environment	8	1,500,000	98,850	74	N	$0.67
check mot and tax	/check-mot-status	1	301,000	91,504	31	N	$0.34
child benefit	/child-benefit	1	301,000	91,504	35	I	$0.99
council tax	/pay-council-tax	1	301,000	91,504	41	N	$3.35
dart charge uk	/pay-dartford-crossing-charge	1	301,000	91,504	21	T	$0.79
dartford crossing	/pay-dartford-crossing-charge	1	301,000	91,504	18	I	$0.85
dwp news	/government/organisations/department-for-work-pensions	1	301,000	91,504	55	I	$1.75
fac uk	/find-licences/shotgun-and-firearm-certificates	1	301,000	91,504	7	N	$0.10
is my car taxed	/check-vehicle-tax	1	301,000	91,504	38	N	$0.47
tax checker	/check-vehicle-tax	1	301,000	91,504	73	N	$0.87
vehicle check	/get-vehicle-information-from-dvla	1	301,000	91,504	66	N	$0.56
health	/government/organisations/department-of-health-and-social-care	4	550,000	89,100	100	N	$4.85
national investment and savings	/government/organisations/ns-i	3	550,000	89,100	20	N	$7.13
ni and s	/government/organisations/ns-i	2	550,000	89,100	25	N	$7.13
ns&i	/government/organisations/ns-i	2	550,000	89,100	28	I	$7.13
ns&i uk	/government/organisations/ns-i	2	550,000	89,100	12	I	$7.13
apprenticeships	/apply-apprenticeship	1	246,000	74,784	79	N	$0.95
epc register	/find-energy-certificate	1	246,000	74,784	37	N	$2.18
uk bank holidays 2024	/bank-holidays	2	246,000	74,784	0	I	$0.32
child maintenance	/child-maintenance-service	1	201,000	61,104	29	C	$5.87
childcare account	/sign-in-childcare-account	1	201,000	61,104	25	N	$1.03
dvla contact number	/government/organisations/driver-and-vehicle-licensing-agency	2	201,000	61,104	50	I	$0.86
dvla contact number	/contact-the-dvla	1	201,000	61,104	50	I	$0.86
easter 2025	/bank-holidays	3	201,000	61,104	30	C	$6.60
gov	/	1	201,000	61,104	100	N	$0.21
mot	/check-mot-status	1	201,000	61,104	68	N	$2.74
number for universal credit	/universal-credit/contact-universal-credit	3	201,000	61,104	60	I	$
personal independence payment	/pip	1	201,000	61,104	31	N	$2.30
pip	/pip	1	201,000	61,104	40	I	$2.30
self assessment login	/log-in-register-hmrc-online-services	1	201,000	61,104	17	N	$3.11
share code	/view-prove-immigration-status	1	201,000	61,104	15	I	$
sign on sign in	/sign-in-universal-credit	1	201,000	61,104	70	N	$1.48
theory test	/book-theory-test	1	201,000	61,104	51	I	$1.01
universal credit no	/universal-credit/contact-universal-credit	1	201,000	61,104	49	I	$
attendance allowance	/attendance-allowance	1	165,000	50,160	33	I	$0.90
carers allowance	/carers-allowance	1	165,000	50,160	40	I	$1.94
change driving test	/change-driving-test	1	165,000	50,160	36	N	$1.59
dept work and pensions	/government/organisations/department-for-work-pensions	1	165,000	50,160	56	N	$3.24
dwp	/government/organisations/department-for-work-pensions	1	165,000	50,160	69	I	$3.24
liz truss justice secretary	/government/people/elizabeth-truss	2	165,000	50,160	32	C	$0.10
rd tax	/guidance/corporation-tax-research-and-development-rd-relief	1	165,000	50,160	26	N	$0.88
sfe	/student-finance-register-login	1	165,000	50,160	60	N	$2.67
companies house search	/get-information-about-a-company	2	301,000	48,762	68	N	$4.20
defence gateway	/guidance/defence-gateway	2	301,000	48,762	1	N	$
charity commission	/government/organisations/charity-commission	1	135,000	41,040	67	N	$3.17
check dvla	/get-vehicle-information-from-dvla	1	135,000	41,040	82	N	$0.61
check my mot	/check-mot-status	1	135,000	41,040	32	N	$1.09
gov uk log in	/log-in-register-hmrc-online-services	1	135,000	41,040	37	N	$0.33
government uk login	/log-in-register-hmrc-online-services	1	135,000	41,040	34	N	$0.33
provisional license	/apply-first-provisional-driving-licence	1	135,000	41,040	30	N	$0.56
sign in gov uk	/sign-in	1	135,000	41,040	34	N	$0.33
tunisia	/foreign-travel-advice/tunisia	4	135,000	41,040	34	I	$1.90
when does the clock change	/when-do-the-clocks-change	5	135,000	41,040	25	I	$
companies house beta	/get-information-about-a-company	2	246,000	39,852	100	N	$6.79
ns and i	/government/organisations/ns-i	2	246,000	39,852	12	C	$6.18
ucas	/university-clearing-through-ucas	6	823,000	38,598	30	N	$2.45
take home pay calculator	/estimate-income-tax	3	368,000	35,806	52	N	$3.34
contact personal independence payment	/pip/change-of-circumstances	1	110,000	33,440	24	I	$3.12
dbs	/government/organisations/disclosure-and-barring-service	1	110,000	33,440	60	C	$1.68
driver and vehicle licensing agency news	/government/organisations/driver-and-vehicle-licensing-agency	1	110,000	33,440	20	N	$
hmrc self assessment	/self-assessment-tax-returns	1	110,000	33,440	27	I	$7.05
hmrc self assessment login	/log-in-register-hmrc-online-services	1	110,000	33,440	21	N	$3.06
may bank holidays 2024	/bank-holidays	3	110,000	33,440	11	I	$
national minimum wage 2024	/national-minimum-wage-rates	3	110,000	33,440	39	I	$1.97
national minimum wage 2024	/government/publications/the-national-minimum-wage-in-2024	1	110,000	33,440	39	I	$1.97
nursery	/find-nursery-school-place	4	110,000	33,440	32	N	$1.99
pip contact number	/disability-benefits-helpline	3	110,000	33,440	64	I	$3.12
sign into universal credit	/sign-in-universal-credit	2	110,000	33,440	32	I	$9.42
sorn my car	/make-a-sorn	1	110,000	33,440	16	N	$
sorn my vehicle	/make-a-sorn	1	110,000	33,440	15	N	$
sorn your car	/make-a-sorn	1	110,000	33,440	10	N	$
student loan	/sign-in-to-manage-your-student-loan-balance	1	110,000	33,440	77	N	$1.83
when do the clocks go back	/when-do-the-clocks-change	5	110,000	33,440	4	I	$
winter fuel payment pensioners	/winter-fuel-payment	4	110,000	33,440	42	C	$1.75
dwp newsletter	/government/publications/touchbase-dwp-news-about-work-working-age-benefits-and-services	3	301,000	29,287	19	I	$1.75
iran	/foreign-travel-advice/iran	9	301,000	29,287	64	I	$
portugal	/foreign-travel-advice/portugal	6	301,000	29,287	64	I	$2.28
ulez check	/clean-air-zones	3	301,000	29,287	63	I	$0.87

What Are the Most Popular Keywords for Www.gov.uk?

Www.gov.uk ranks for 6,674,049 keywords, with 248,351 keywords in the #1 position. The most valuable keywords include "universal credit" (9,140,000 monthly searches), "companies house" (2,740,000 monthly searches), and "weather" (24,900,000 monthly searches). These high-traffic keywords demonstrate Www.gov.uk's strong presence in informational and navigational search queries.

Which Countries Drive the Most Traffic to Www.gov.uk?

Analysis of Www.gov.uk's traffic distribution shows significant presence across 8 countries. The top markets include United Kingdom (47,880,002 monthly visitors), India (1,532,187 monthly visitors), and United States (1,080,818 monthly visitors). This global footprint highlights Www.gov.uk's international reach, with particularly strong performance in United Kingdom.

Who Are Www.gov.uk's Main Competitors?

In the competitive landscape, Www.gov.uk faces strong competition from www.gov.uk (2,304,199 shared keywords), bbc.co.uk (770,717 shared keywords), and theguardian.com (501,378 shared keywords). These competitors share significant keyword overlap, particularly in www.gov.uk and bbc.co.uk which target similar audience segments. With an average position of 43.9 for its top competitor, Www.gov.uk maintains a competitive position in its market segment.

How Strong is Www.gov.uk's Search Engine Visibility?

Www.gov.uk's search visibility shows impressive strength across different ranking positions. With 248,351 keywords in position #1 and 162,271 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 796,928 keywords in the top 10 positions indicates excellent content relevance and domain authority.

What is Www.gov.uk's Overall Market Impact?

With approximately 17,862,855 monthly visitors, Www.gov.uk demonstrates significant market impact. The website's strong presence in United Kingdom and India contributes to its global rank of #223. This traffic distribution, combined with 6,674,049 ranking keywords, positions Www.gov.uk as a significant player in the digital space.