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Www.gov.uk Website Analysis

Website Statistics for Www.gov.uk

Comprehensive analysis of Www.gov.uk's online presence and search visibility. Currently ranked #223 globally with 6,674,049 ranking keywords.

Global Rank

#223

Estimated Organic Traffic

17,862,855

Organic Keywords

6,674,049

Last Updated

19 days ago

Backlink Statistics for Www.gov.uk

Www.gov.uk has built a robust backlink profile with 588,429 referring domains and 101,404,786 total backlinks. With 76.6% dofollow links, this indicates a healthy and natural link profile.

Referring Domains

588,429

Total Backlinks

101,404,786

Dofollow Links

77,655,335

76.6% of total backlinks

Keyword Position Distribution

Www.gov.uk ranks for 248,351 keywords in position #1, and 162,271 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.

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* Keyword counts shown in millions

Geographic Traffic Distribution

Analysis shows significant presence across 8 countries, with strongest performance in United Kingdom and India. This demonstrates Www.gov.uk's global reach and market penetration.

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* Traffic values shown in millions

Top Competitors for Www.gov.uk

Domains with the most keyword overlap

Domain Keyword Overlap Avg Position Keywords in the top 10 Trend
bbc.co.uk 770,717 39.9 167,712
↑175,305 ↓206,232 New 329,259
theguardian.com 501,378 45.2 67,677
↑110,731 ↓140,979 New 223,262
publishing.service.gov.uk 475,840 39.3 94,148
↑114,118 ↓154,014 New 164,536
parliament.uk 444,914 43.8 68,470
↑106,205 ↓126,479 New 181,121
indeed.com 415,069 29.5 134,803
↑105,191 ↓99,991 New 151,438
company-information.service.gov.uk 405,728 25.0 160,451
↑98,695 ↓120,446 New 109,203
www.nhs.uk 360,202 33.1 138,006
↑94,479 ↓109,234 New 96,446
europa.eu 355,235 45.3 46,494
↑96,932 ↓80,529 New 157,714
tripadvisor.co.uk 346,455 35.5 94,761
↑84,543 ↓92,930 New 127,447

Top Keywords for Www.gov.uk

Top 100 keywords by traffic value

Keyword URL Position Volume Traffic Difficulty Intent CPC
universal credit /universal-credit 1 9,140,000 2,778,560 61 I $4.09
companies house /government/organisations/companies-house 1 2,740,000 832,960 83 N $4.17
weather /cold-weather-payment 9 24,900,000 373,500 92 N $0.66
department for work and pensions news /government/organisations/department-for-work-pensions 3 1,220,000 370,880 54 N $2.64
hmrc /government/organisations/hm-revenue-customs 1 1,000,000 304,000 70 N $1.44
guardian uk /government/organisations/office-of-the-public-guardian 5 1,830,000 296,460 61 N $1.00
driving and vehicle licensing agency /government/organisations/driver-and-vehicle-licensing-agency 5 823,000 250,192 32 N $0.84
driving and vehicle licensing agency /government/organisations/driver-and-vehicle-licensing-agency 1 823,000 250,192 32 N $0.84
driving vehicle licensing agency /government/organisations/driver-and-vehicle-licensing-agency 1 823,000 250,192 44 N $0.84
driving vehicle licensing agency /government/organisations/driver-and-vehicle-licensing-agency 5 823,000 250,192 44 N $0.84
dvla /government/organisations/driver-and-vehicle-licensing-agency 1 823,000 250,192 62 N $0.84
dvla /government/organisations/driver-and-vehicle-licensing-agency 10 823,000 250,192 62 N $0.84
dvsa /government/organisations/driver-and-vehicle-standards-agency 1 823,000 250,192 59 I $0.84
guardian /government/organisations/office-of-the-public-guardian 8 4,090,000 191,821 74 N $0.62
u c /sign-in-universal-credit 1 550,000 167,200 100 N $2.73
uc /sign-in-universal-credit 1 550,000 167,200 100 N $2.73
easter 2024 /bank-holidays 3 450,000 136,800 30 I $6.23
hm revenue & customs news /government/organisations/hm-revenue-customs 1 450,000 136,800 59 N $1.00
pension credit news /government/news/you-could-get-pension-credit-week-of-action-to-drive-take-up 3 450,000 136,800 0 N $1.56
bbc n /government/organisations/bbc 23 55,600,000 133,440 100 I $2.11
car check /get-vehicle-information-from-dvla 1 368,000 111,872 73 N $0.28
universal credit news /government/news/new-rules-require-180000-on-universal-credit-to-increase-working-hours 1 368,000 111,872 26 I $0.51
parking /browse/driving/parking-public-transport-environment 8 1,500,000 98,850 74 N $0.67
check mot and tax /check-mot-status 1 301,000 91,504 31 N $0.34
child benefit /child-benefit 1 301,000 91,504 35 I $0.99
council tax /pay-council-tax 1 301,000 91,504 41 N $3.35
dart charge uk /pay-dartford-crossing-charge 1 301,000 91,504 21 T $0.79
dartford crossing /pay-dartford-crossing-charge 1 301,000 91,504 18 I $0.85
dwp news /government/organisations/department-for-work-pensions 1 301,000 91,504 55 I $1.75
fac uk /find-licences/shotgun-and-firearm-certificates 1 301,000 91,504 7 N $0.10
is my car taxed /check-vehicle-tax 1 301,000 91,504 38 N $0.47
tax checker /check-vehicle-tax 1 301,000 91,504 73 N $0.87
vehicle check /get-vehicle-information-from-dvla 1 301,000 91,504 66 N $0.56
health /government/organisations/department-of-health-and-social-care 4 550,000 89,100 100 N $4.85
national investment and savings /government/organisations/ns-i 3 550,000 89,100 20 N $7.13
ni and s /government/organisations/ns-i 2 550,000 89,100 25 N $7.13
ns&i /government/organisations/ns-i 2 550,000 89,100 28 I $7.13
ns&i uk /government/organisations/ns-i 2 550,000 89,100 12 I $7.13
apprenticeships /apply-apprenticeship 1 246,000 74,784 79 N $0.95
epc register /find-energy-certificate 1 246,000 74,784 37 N $2.18
uk bank holidays 2024 /bank-holidays 2 246,000 74,784 0 I $0.32
child maintenance /child-maintenance-service 1 201,000 61,104 29 C $5.87
childcare account /sign-in-childcare-account 1 201,000 61,104 25 N $1.03
dvla contact number /government/organisations/driver-and-vehicle-licensing-agency 2 201,000 61,104 50 I $0.86
dvla contact number /contact-the-dvla 1 201,000 61,104 50 I $0.86
easter 2025 /bank-holidays 3 201,000 61,104 30 C $6.60
gov / 1 201,000 61,104 100 N $0.21
mot /check-mot-status 1 201,000 61,104 68 N $2.74
number for universal credit /universal-credit/contact-universal-credit 3 201,000 61,104 60 I $
personal independence payment /pip 1 201,000 61,104 31 N $2.30
pip /pip 1 201,000 61,104 40 I $2.30
self assessment login /log-in-register-hmrc-online-services 1 201,000 61,104 17 N $3.11
share code /view-prove-immigration-status 1 201,000 61,104 15 I $
sign on sign in /sign-in-universal-credit 1 201,000 61,104 70 N $1.48
theory test /book-theory-test 1 201,000 61,104 51 I $1.01
universal credit no /universal-credit/contact-universal-credit 1 201,000 61,104 49 I $
attendance allowance /attendance-allowance 1 165,000 50,160 33 I $0.90
carers allowance /carers-allowance 1 165,000 50,160 40 I $1.94
change driving test /change-driving-test 1 165,000 50,160 36 N $1.59
dept work and pensions /government/organisations/department-for-work-pensions 1 165,000 50,160 56 N $3.24
dwp /government/organisations/department-for-work-pensions 1 165,000 50,160 69 I $3.24
liz truss justice secretary /government/people/elizabeth-truss 2 165,000 50,160 32 C $0.10
rd tax /guidance/corporation-tax-research-and-development-rd-relief 1 165,000 50,160 26 N $0.88
sfe /student-finance-register-login 1 165,000 50,160 60 N $2.67
companies house search /get-information-about-a-company 2 301,000 48,762 68 N $4.20
defence gateway /guidance/defence-gateway 2 301,000 48,762 1 N $
charity commission /government/organisations/charity-commission 1 135,000 41,040 67 N $3.17
check dvla /get-vehicle-information-from-dvla 1 135,000 41,040 82 N $0.61
check my mot /check-mot-status 1 135,000 41,040 32 N $1.09
gov uk log in /log-in-register-hmrc-online-services 1 135,000 41,040 37 N $0.33
government uk login /log-in-register-hmrc-online-services 1 135,000 41,040 34 N $0.33
provisional license /apply-first-provisional-driving-licence 1 135,000 41,040 30 N $0.56
sign in gov uk /sign-in 1 135,000 41,040 34 N $0.33
tunisia /foreign-travel-advice/tunisia 4 135,000 41,040 34 I $1.90
when does the clock change /when-do-the-clocks-change 5 135,000 41,040 25 I $
companies house beta /get-information-about-a-company 2 246,000 39,852 100 N $6.79
ns and i /government/organisations/ns-i 2 246,000 39,852 12 C $6.18
ucas /university-clearing-through-ucas 6 823,000 38,598 30 N $2.45
take home pay calculator /estimate-income-tax 3 368,000 35,806 52 N $3.34
contact personal independence payment /pip/change-of-circumstances 1 110,000 33,440 24 I $3.12
dbs /government/organisations/disclosure-and-barring-service 1 110,000 33,440 60 C $1.68
driver and vehicle licensing agency news /government/organisations/driver-and-vehicle-licensing-agency 1 110,000 33,440 20 N $
hmrc self assessment /self-assessment-tax-returns 1 110,000 33,440 27 I $7.05
hmrc self assessment login /log-in-register-hmrc-online-services 1 110,000 33,440 21 N $3.06
may bank holidays 2024 /bank-holidays 3 110,000 33,440 11 I $
national minimum wage 2024 /national-minimum-wage-rates 3 110,000 33,440 39 I $1.97
national minimum wage 2024 /government/publications/the-national-minimum-wage-in-2024 1 110,000 33,440 39 I $1.97
nursery /find-nursery-school-place 4 110,000 33,440 32 N $1.99
pip contact number /disability-benefits-helpline 3 110,000 33,440 64 I $3.12
sign into universal credit /sign-in-universal-credit 2 110,000 33,440 32 I $9.42
sorn my car /make-a-sorn 1 110,000 33,440 16 N $
sorn my vehicle /make-a-sorn 1 110,000 33,440 15 N $
sorn your car /make-a-sorn 1 110,000 33,440 10 N $
student loan /sign-in-to-manage-your-student-loan-balance 1 110,000 33,440 77 N $1.83
when do the clocks go back /when-do-the-clocks-change 5 110,000 33,440 4 I $
winter fuel payment pensioners /winter-fuel-payment 4 110,000 33,440 42 C $1.75
dwp newsletter /government/publications/touchbase-dwp-news-about-work-working-age-benefits-and-services 3 301,000 29,287 19 I $1.75
iran /foreign-travel-advice/iran 9 301,000 29,287 64 I $
portugal /foreign-travel-advice/portugal 6 301,000 29,287 64 I $2.28
ulez check /clean-air-zones 3 301,000 29,287 63 I $0.87

What Are the Most Popular Keywords for Www.gov.uk?

Www.gov.uk ranks for 6,674,049 keywords, with 248,351 keywords in the #1 position. The most valuable keywords include "universal credit" (9,140,000 monthly searches), "companies house" (2,740,000 monthly searches), and "weather" (24,900,000 monthly searches). These high-traffic keywords demonstrate Www.gov.uk's strong presence in informational and navigational search queries.

Which Countries Drive the Most Traffic to Www.gov.uk?

Analysis of Www.gov.uk's traffic distribution shows significant presence across 8 countries. The top markets include United Kingdom (47,880,002 monthly visitors), India (1,532,187 monthly visitors), and United States (1,080,818 monthly visitors). This global footprint highlights Www.gov.uk's international reach, with particularly strong performance in United Kingdom.

Who Are Www.gov.uk's Main Competitors?

In the competitive landscape, Www.gov.uk faces strong competition from www.gov.uk (2,304,199 shared keywords), bbc.co.uk (770,717 shared keywords), and theguardian.com (501,378 shared keywords). These competitors share significant keyword overlap, particularly in www.gov.uk and bbc.co.uk which target similar audience segments. With an average position of 43.9 for its top competitor, Www.gov.uk maintains a competitive position in its market segment.

How Strong is Www.gov.uk's Search Engine Visibility?

Www.gov.uk's search visibility shows impressive strength across different ranking positions. With 248,351 keywords in position #1 and 162,271 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 796,928 keywords in the top 10 positions indicates excellent content relevance and domain authority.

What is Www.gov.uk's Overall Market Impact?

With approximately 17,862,855 monthly visitors, Www.gov.uk demonstrates significant market impact. The website's strong presence in United Kingdom and India contributes to its global rank of #223. This traffic distribution, combined with 6,674,049 ranking keywords, positions Www.gov.uk as a significant player in the digital space.

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