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SEO Glossary

A comprehensive guide to SEO terms and definitions

Accessibility in SEO

Accessibility in SEO is about making sites easy for everyone, including those with disabilities. This article will show you how improving access...

Algorithm Updates

Your website's ranking on Google might suddenly drop, leaving you puzzled. Algorithm updates are the cause. These updates change how Google deci...

Alt Text

Alt text stands for alternative text. It is a short description of an image on web pages, making the internet a place everyone can enjoy, includ...

AMP (Accelerated Mobile Pages)

Accelerated Mobile Pages, or AMP, are a game-changer in how we use the internet on our phones. Google kicked off this project to make web pages ...

Anchor Text

Anchor text is the clickable words in a hyperlink that give you and search engines clues about what's on the next page. This small piece of text...

BERT (Google AI)

BERT stands for Bidirectional Encoder Representations from Transformers. It is a powerful computer program Google AI made in 2018 to help comput...

Black Hat SEO

Black Hat SEO is like breaking the rules to win a game. It's using tricks that search engines, like Google, say are wrong to make a website look...

Bounce Rate

Bounce rate tells us the percentage of visitors who leave a website after looking at just one page. This number helps understand if people enjoy...

Brand Monitoring

Brand monitoring is like keeping an eye on what people say about your brand online. It helps businesses see how their marketing does and learn w...

Breadcrumbs (Navigation)

Breadcrumb navigation is a tool on websites and apps that helps users see where they are. It shows a path of links to the page you're currently ...

Broken Link Building

Broken link building is about finding links on the web that don't work anymore and suggesting these sites link to your website instead. This hel...

Canonical Tags

Canonical tags are special HTML elements that tell search engines which webpage is the 'main' one when similar or duplicate pages exist. They ma...

Cloaking in SEO

Cloaking in SEO refers to a trick where the content shown to search engine spiders differs from what users see. This means that web crawlers lik...

CTR (Click-Through Rate)

Click-through rate (CTR) measures how often people click on an ad after seeing it. It's calculated by dividing the number of clicks by the numbe...

Domain Authority

Domain Authority measures a website's strength and relevance in search engines. It influences your site's ranking on Google SERPs based on facto...

Doorway Page

Doorway pages are web pages created to rank for specific search queries. These pages often lead visitors to one central location, hampering user...