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Wayfair.com Website Analysis

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Website Statistics for Wayfair.com

Comprehensive analysis of Wayfair.com's online presence and search visibility. Currently ranked #973 globally with 4,165,233 ranking keywords.

Global Rank

#973

Estimated Organic Traffic

4,715,613

Organic Keywords

4,165,233

Last Updated

20 days ago

Backlink Statistics for Wayfair.com

Wayfair.com has built a robust backlink profile with 58,892 referring domains and 2,881,651 total backlinks. With 66.1% dofollow links, this indicates a healthy and natural link profile.

Referring Domains

58,892

Total Backlinks

2,881,651

Dofollow Links

1,903,648

66.1% of total backlinks

Keyword Position Distribution

Wayfair.com ranks for 133,125 keywords in position #1, and 312,815 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.

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* Keyword counts shown in millions

Geographic Traffic Distribution

Analysis shows significant presence across 7 countries, with strongest performance in United States and Canada. This demonstrates Wayfair.com's global reach and market penetration.

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* Traffic values shown in millions

Top Competitors for Wayfair.com

Domains with the most keyword overlap

Domain Keyword Overlap Avg Position Keywords in the top 10 Trend
homedepot.com 2,230,085 21.9 1,042,663
↑618,758 ↓616,835 New 738,443
target.com 1,878,453 27.9 664,292
↑539,345 ↓557,079 New 639,288
lowes.com 1,722,692 30.4 498,526
↑370,595 ↓386,373 New 882,756
ikea.com 1,239,511 46.0 178,703
↑407,667 ↓350,395 New 423,258
costco.com 1,181,624 60.2 49,405
↑334,994 ↓332,518 New 480,036
alibaba.com 1,113,920 43.3 65,882
↑274,673 ↓225,482 New 583,177
bedbathandbeyond.com 1,065,874 36.9 146,535
↑291,292 ↓294,135 New 437,046
aliexpress.com 995,007 47.5 31,640
↑140,388 ↓127,711 New 711,926
nytimes.com 862,671 54.7 65,374
↑224,095 ↓217,643 New 397,497

Top Keywords for Wayfair.com

Top 100 keywords by traffic value

Keyword URL Position Volume Traffic Difficulty Intent CPC
wayfair https://www.wayfair.com/ 1 5,000,000 1,520,000 59 N $0.42
coffee ta https://www.wayfair.com/furniture/sb0/coffee-tables-c414602.html 2 368,000 111,872 17 C $1.45
bedroom frames https://www.wayfair.com/furniture/sb0/bed-frames-c296865.html 2 301,000 91,504 14 C $2.46
sofa or bed https://www.wayfair.com/furniture/sb0/sofa-beds-c413895.html 5 301,000 91,504 17 T $1.34
ottoman https://www.wayfair.com/furniture/sb0/ottomans-poufs-c214997.html 2 201,000 61,104 16 C $1.31
ottomans https://www.wayfair.com/furniture/sb0/ottomans-poufs-c214997.html 2 201,000 61,104 6 C $1.31
women dresser https://www.wayfair.com/keyword.php?keyword=womens+dresser 2 201,000 61,104 0 C $0.91
dresser https://www.wayfair.com/furniture/sb0/dressers-chests-c46091.html 4 368,000 59,616 7 C $1.24
bedroom sets https://www.wayfair.com/furniture/sb0/bedroom-sets-c46123.html 1 165,000 50,160 0 C $1.77
king-size beds https://www.wayfair.com/furniture/sb1/king-size-beds-c46122-a115~128.html 2 165,000 50,160 4 C $2.67
wayfair discounts coupons https://www.wayfair.com/coupon-codes-policy 1 165,000 50,160 33 C $1.28
barstools https://www.wayfair.com/furniture/cat/bar-stools-counter-stools-c46134.html 4 301,000 48,762 18 C $2.50
lazy boy https://www.wayfair.com/brand/bnd/la-z-boy-b346.html 3 301,000 48,762 7 C $1.34
television stand https://www.wayfair.com/furniture/sb0/tv-stands-entertainment-centers-c1868409.html 5 450,000 43,785 27 T $1.10
day beds https://www.wayfair.com/furniture/sb0/daybeds-c414873.html 2 135,000 41,040 0 T $1.04
daybeds https://www.wayfair.com/furniture/sb0/daybeds-c414873.html 2 135,000 41,040 0 C $1.15
settees and sofas for sale https://www.wayfair.com/furniture/sb1/sofas-on-sale-c413892-a69278~8.html 4 135,000 41,040 0 T $1.57
sweater dresser https://www.wayfair.com/keyword.php?keyword=sweater+dresser 1 135,000 41,040 0 T $1.03
wayfair balcony furniture https://www.wayfair.com/keyword.php?keyword=balcony+furniture 1 135,000 41,040 0 T $1.84
wayfair carpets and rugs https://www.wayfair.com/keyword.php?keyword=rugs+and+carpets 2 135,000 41,040 6 T $2.15
wayfair outdoor furniture https://www.wayfair.com/outdoor/cat/outdoor-patio-furniture-c33338.html 1 135,000 41,040 1 T $1.84
wayfair outdoor patio sets https://www.wayfair.com/outdoor/cat/outdoor-patio-furniture-c33338.html 1 135,000 41,040 6 T $1.84
wayfair porch furniture https://www.wayfair.com/outdoor/cat/outdoor-patio-furniture-c33338.html 1 135,000 41,040 2 T $1.84
presde https://www.wayfair.com/keyword.php?keyword=presde+bathroom+vanity+light+fixtures 2 246,000 39,852 0 N $0.47
furniture on wayfair https://www.wayfair.com/furniture/cat/furniture-c45974.html 1 165,000 38,121 38 T $1.17
couch https://www.wayfair.com/furniture/sb0/sofas-c413892.html 9 550,000 36,245 27 C $1.72
furniture https://www.wayfair.com/furniture/cat/furniture-c45974.html 5 550,000 36,245 38 N $2.85
furniture stores https://www.wayfair.com/ 10 1,000,000 33,800 51 N $2.95
chair chaise lounge https://www.wayfair.com/furniture/sb0/chaise-lounge-chairs-c413911.html 3 110,000 33,440 0 T $1.45
chaise and lounge https://www.wayfair.com/furniture/sb0/chaise-lounge-chairs-c413911.html 1 110,000 33,440 4 C $1.45
chaise lounges and chairs https://www.wayfair.com/furniture/sb0/chaise-lounge-chairs-c413911.html 1 110,000 33,440 0 T $1.45
dining table and kitchen https://www.wayfair.com/furniture/sb0/kitchen-dining-tables-c46129.html 2 110,000 33,440 27 T $1.41
entertainment centers https://www.wayfair.com/furniture/sb1/tv-stands-entertainment-centers-c1868409-a94289~309709.html 3 110,000 33,440 15 N $1.60
wayfair store https://www.wayfair.com/recently_viewed 1 110,000 33,440 24 N $0.44
wayfair store https://www.wayfair.com/ 3 110,000 33,440 24 N $0.44
carpets wayfair https://www.wayfair.com/keyword.php?keyword=rugs+and+carpets 1 135,000 31,190 0 T $2.15
bed and a couch https://www.wayfair.com/furniture/sb0/sofa-beds-c413895.html 5 301,000 29,287 6 T $1.34
settee with bed https://www.wayfair.com/furniture/sb0/sofa-beds-c413895.html 8 301,000 29,287 1 T $1.34
sofa sectional couch https://www.wayfair.com/furniture/sb0/sectionals-c413893.html 5 301,000 29,287 20 T $1.66
armoire closet https://www.wayfair.com/furniture/sb0/armoires-wardrobes-c45981.html 2 90,500 27,512 0 T $1.13
bar cart https://www.wayfair.com/furniture/sb0/bar-carts-c1773657.html 4 90,500 27,512 3 T $1.38
chairs rocking https://www.wayfair.com/furniture/sb0/rocking-chairs-c413906.html 3 90,500 27,512 0 C $0.77
headboards https://www.wayfair.com/furniture/sb0/headboards-c414870.html 2 90,500 27,512 3 C $1.48
lounge chair and https://www.wayfair.com/furniture/sb1/lounge-accent-chairs-c416225-a469~4774.html 3 90,500 27,512 0 T $1.59
queen size beds https://www.wayfair.com/furniture/sb1/queen-size-beds-c46122-a115~127.html 3 90,500 27,512 17 T $2.11
round coffee tables https://www.wayfair.com/furniture/sb1/round-coffee-tables-c414602-a3722~9648.html 2 90,500 27,512 1 T $1.51
swivel armchair chair https://www.wayfair.com/furniture/sb1/swivel-accent-chairs-c416225-a3171~274858.html 3 90,500 27,512 0 T $1.86
wayfair customer care https://www.wayfair.com/contact_us 1 90,500 27,512 7 N $1.56
wayfair customer service https://www.wayfair.com/help-and-contact 1 90,500 27,512 0 I $1.56
wayfair wayfair.com https://www.wayfair.com/ 1 90,500 27,512 62 T $0.64
discount codes wayfair https://www.wayfair.com/coupon-codes-policy 2 165,000 26,730 41 C $1.28
wayfair coupon https://www.wayfair.com/coupon-codes-policy 3 165,000 26,730 33 C $1.28
wayfair coupon online https://www.wayfair.com/coupon-codes-policy 2 165,000 26,730 33 N $1.28
wayfair furniture coupons https://www.wayfair.com/coupon-codes-policy 2 165,000 26,730 26 T $1.28
wayfair furniture discount code https://www.wayfair.com/coupon-codes-policy 2 165,000 26,730 36 T $1.28
lamps and floor lamps https://www.wayfair.com/lighting/sb0/floor-lamps-c416504.html 5 246,000 23,935 19 T $1.36
canopy bed https://www.wayfair.com/furniture/sb0/canopy-beds-c1870816.html 3 74,000 22,496 0 C $1.32
counter and stools https://www.wayfair.com/furniture/sb0/counter-height-bar-stools-c1767664.html 4 74,000 22,496 0 T $4.19
countertop stools https://www.wayfair.com/furniture/sb0/counter-height-bar-stools-c1767664.html 2 74,000 22,496 4 T $4.19
furniture and office https://www.wayfair.com/furniture/cat/office-furniture-c332627.html 1 74,000 22,496 24 N $19.33
sales wayfair https://www.wayfair.com/daily-sales/ 1 74,000 22,496 20 N $0.85
bedsteads king size https://www.wayfair.com/furniture/sb1/king-size-beds-c46122-a115~128.html 3 135,000 21,870 0 T $1.73
for sale sofas https://www.wayfair.com/furniture/sb1/sofas-on-sale-c413892-a69278~8.html 4 135,000 21,870 0 T $1.57
beds https://www.wayfair.com/furniture/sb0/beds-c46122.html 7 301,000 19,835 8 C $3.42
couch and sectionals https://www.wayfair.com/furniture/sb0/sectionals-c413893.html 6 301,000 19,835 15 T $1.66
couch with sofa bed https://www.wayfair.com/furniture/sb0/sofa-beds-c413895.html 7 301,000 19,835 4 T $1.34
sofa bed and couch https://www.wayfair.com/furniture/sb0/sofa-beds-c413895.html 9 301,000 19,835 15 T $1.34
sleeper sofa https://www.wayfair.com/furniture/sb0/sofa-beds-c413895.html 5 201,000 19,557 2 T $2.01
armchair chaise lounge https://www.wayfair.com/furniture/sb0/chaise-lounge-chairs-c413911.html 2 60,500 18,392 0 T $1.35
book shelf for corner https://www.wayfair.com/furniture/sb1/corner-bookcases-c1780385-a330~534.html 2 60,500 18,392 0 C $0.89
bookshelf for corner https://www.wayfair.com/furniture/sb1/corner-bookcases-c1780385-a330~534.html 2 60,500 18,392 0 C $0.89
platform beds frames https://www.wayfair.com/furniture/sb0/platform-beds-c46582.html 2 60,500 18,392 0 T $2.17
tv cabinets https://www.wayfair.com/furniture/sb0/tv-stands-entertainment-centers-c1868409.html 3 60,500 18,392 0 T $1.44
tv consoles https://www.wayfair.com/furniture/sb0/tv-stands-entertainment-centers-c1868409.html 3 60,500 18,392 8 C $2.10
allmodern https://www.wayfair.com/brand/bnd/allmodern-b56298.html 2 110,000 17,820 22 C $1.71
armoire https://www.wayfair.com/furniture/sb0/armoires-wardrobes-c45981.html 6 110,000 17,820 21 C $1.77
chaise lounge chaise lounge https://www.wayfair.com/furniture/sb0/chaise-lounge-chairs-c413911.html 3 110,000 17,820 0 T $1.45
vanity and desk https://www.wayfair.com/furniture/sb0/makeup-vanities-c332622.html 3 110,000 17,820 0 T $0.97
patio and patio furniture https://www.wayfair.com/outdoor/cat/outdoor-patio-furniture-c33338.html 5 368,000 17,259 43 T $1.77
sofas and couch https://www.wayfair.com/furniture/sb0/sofas-c413892.html 7 246,000 16,211 3 T $1.81
coupon code for wayfair https://www.wayfair.com/coupon-codes-policy 4 165,000 16,054 33 C $1.28
recliners https://www.wayfair.com/furniture/sb0/recliners-c413904.html 6 165,000 16,054 3 C $1.43
vanity https://www.wayfair.com/furniture/sb0/makeup-vanities-c332622.html 8 450,000 15,210 32 C $0.81
daybeds and trundle https://www.wayfair.com/furniture/sb1/trundle-daybeds-c414873-a147651~480414.html 2 49,500 15,048 0 T $1.24
dog crate as furniture https://www.wayfair.com/pet/sb0/furniture-style-crates-c504278.html 2 49,500 15,048 20 T $1.16
kitchen furniture tables and chairs https://www.wayfair.com/furniture/sb0/kitchen-dining-room-sets-c46025.html 2 49,500 15,048 5 T $1.22
lift top coffee table https://www.wayfair.com/furniture/sb0/lift-top-coffee-tables-c1867104.html 3 49,500 15,048 0 T $1.27
shoe benches with storage https://www.wayfair.com/storage-organization/sb0/shoe-storage-bench-c1869019.html 2 49,500 15,048 0 T $1.08
sign in wayfair https://www.wayfair.com/v/account/authentication/login 1 49,500 15,048 2 N $0.34
six drawers dresser https://www.wayfair.com/furniture/sb1/6-drawer-dressers-chests-c46091-a2298~4728.html 2 49,500 15,048 0 T $1.28
sleeper sectional furniture https://www.wayfair.com/furniture/sb1/sleeper-sectionals-c413893-a3061~13212.html 1 49,500 15,048 0 T $2.10
table set https://www.wayfair.com/furniture/sb0/kitchen-dining-room-sets-c46025.html 4 49,500 15,048 23 T $0.44
underbed storage bed https://www.wayfair.com/keyword.php?keyword=under+bed+storage+bed 7 49,500 15,048 0 T $0.77
wayfair log-in https://www.wayfair.com/v/account/authentication/login 1 49,500 15,048 11 N $0.34
wayfair welcome https://www.wayfair.com/keyword.php?keyword=welcome+sign 1 49,500 15,048 31 N $8.33
bar cabinet https://www.wayfair.com/furniture/sb0/bar-wine-cabinets-c531621.html 7 90,500 14,661 0 T $1.75
joss and main https://www.wayfair.com/brand/bnd/joss-main-b57257.html 3 90,500 14,661 25 C $1.38
outdoor ki https://www.wayfair.com/outdoor/cat/outdoor-kitchens-c1834518.html 3 90,500 14,661 21 C $3.81
promotion code wayfair https://www.wayfair.com/coupon-codes-policy 3 90,500 14,661 27 C $1.05
wayfair promo code https://www.wayfair.com/coupon-codes-policy 3 90,500 14,661 33 C $1.05

What Are the Most Popular Keywords for Wayfair.com?

Wayfair.com ranks for 4,165,233 keywords, with 133,125 keywords in the #1 position. The most valuable keywords include "wayfair" (5,000,000 monthly searches), "coffee ta" (368,000 monthly searches), and "bedroom frames" (301,000 monthly searches). These high-traffic keywords demonstrate Wayfair.com's strong presence in navigational and commercial search queries.

Which Countries Drive the Most Traffic to Wayfair.com?

Analysis of Wayfair.com's traffic distribution shows significant presence across 7 countries. The top markets include United States (13,483,687 monthly visitors), Canada (210,289 monthly visitors), and United Kingdom (171,593 monthly visitors). This global footprint highlights Wayfair.com's international reach, with particularly strong performance in United States.

Who Are Wayfair.com's Main Competitors?

In the competitive landscape, Wayfair.com faces strong competition from wayfair.com (2,999,999 shared keywords), homedepot.com (2,230,085 shared keywords), and target.com (1,878,453 shared keywords). These competitors share significant keyword overlap, particularly in wayfair.com and homedepot.com which target similar audience segments. With an average position of 31.5 for its top competitor, Wayfair.com maintains a competitive position in its market segment.

How Strong is Wayfair.com's Search Engine Visibility?

Wayfair.com's search visibility shows impressive strength across different ranking positions. With 133,125 keywords in position #1 and 312,815 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 1,360,763 keywords in the top 10 positions indicates excellent content relevance and domain authority.

What is Wayfair.com's Overall Market Impact?

With approximately 4,715,613 monthly visitors, Wayfair.com demonstrates significant market impact. The website's strong presence in United States and Canada contributes to its global rank of #973. This traffic distribution, combined with 4,165,233 ranking keywords, positions Wayfair.com as a significant player in the digital space.

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