Hm.com Website Analysis

Q: Which Countries Drive the Most Traffic to Hm.com?

The top markets include United Kingdom, United States, and India.

Q: Who Are Hm.com's Main Competitors?

Main competitors include hm.com, target.com, and macys.com.

Q: How Strong is Hm.com's Search Engine Visibility?

Hm.com has 174,039 keywords in position #1 and 173,558 keywords in positions 2-3.

Q: What is Hm.com's Overall Market Impact?

Hm.com receives approximately 10,620,489 monthly visitors and ranks #410 globally.

Website Statistics for Hm.com

Comprehensive analysis of Hm.com's online presence and search visibility. Currently ranked #410 globally with 5,084,196 ranking keywords.

Global Rank

#410

Estimated Organic Traffic

10,620,489

Organic Keywords

5,084,196

Last Updated

20 days ago

Backlink Statistics for Hm.com

Hm.com has built a robust backlink profile with 130,575 referring domains and 7,584,371 total backlinks. With 80.5% dofollow links, this indicates a healthy and natural link profile.

Referring Domains

130,575

Total Backlinks

7,584,371

Dofollow Links

6,103,319

80.5% of total backlinks

Keyword Position Distribution

Hm.com ranks for 174,039 keywords in position #1, and 173,558 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.

* Keyword counts shown in millions

Geographic Traffic Distribution

Analysis shows significant presence across 7 countries, with strongest performance in United Kingdom and United States. This demonstrates Hm.com's global reach and market penetration.

* Traffic values shown in millions

Top Competitors for Hm.com

Domains with the most keyword overlap

Domain	Keyword Overlap	Avg Position	Keywords in the top 10	Trend
target.com	1,467,267	27.0	562,099	↑434,438 ↓478,007 New 430,620
macys.com	1,285,816	29.7	398,536	↑273,031 ↓254,013 New 705,143
nordstrom.com	1,156,543	26.4	466,863	↑4,923 ↓5,146 New 1,144,551
kohls.com	1,010,276	34.6	206,230	↑304,294 ↓361,048 New 288,428
gap.com	929,299	33.9	222,855	↑244,206 ↓150,798 New 497,894
asos.com	914,169	43.4	111,574	↑243,519 ↓272,891 New 362,752
zara.com	864,401	49.3	108,329	↑233,332 ↓188,193 New 409,697
poshmark.com	843,032	38.2	81,889	↑2,213 ↓1,251 New 838,714
dillards.com	756,562	39.7	94,668	↑2,789 ↓2,555 New 750,435

Top Keywords for Hm.com

Top 100 keywords by traffic value

Keyword	URL	Position	Volume	Traffic	Difficulty	Intent	CPC
h&m hennes & mauritz	https://www.hm.com/	1	673,000	204,592	51	C	$0.66
hm and	https://www2.hm.com/en_us/index.html	1	673,000	204,592	54	I	$0.66
m hm	https://www2.hm.com/en_us/index.html	1	673,000	204,592	65	I	$0.66
m hm	https://www2.hm.com/en_us/customer-service/shopping-at-hm/local-store.US0272.html?utm_source=google_location&utm_medium=organic&utm_content=US0272&utm_campaign=pi_USQ1400X301212	22	673,000	204,592	65	I	$0.66
clothing stores	https://www2.hm.com/en_us/index.html	6	823,000	80,077	96	N	$1.37
store apparel	https://www2.hm.com/en_us/index.html	7	823,000	80,077	13	T	$1.37
h&m near me	https://www2.hm.com/en_us/customer-service/shopping-at-hm/store-locator.html	1	246,000	74,784	13	T	$0.94
menswear clothes	https://www2.hm.com/en_us/men.html	1	246,000	74,784	14	T	$2.68
sweater	https://www2.hm.com/en_us/women/products/cardigans-sweaters.html	3	246,000	74,784	0	C	$0.90
shop store clothing	https://www2.hm.com/en_us/index.html	8	823,000	64,863	65	T	$1.37
cardigan	https://www2.hm.com/en_us/women/products/cardigans-sweaters/cardigans.html	3	201,000	61,104	10	C	$0.90
cardigan cardigans	https://www2.hm.com/en_us/women/products/cardigans-sweaters/cardigans.html	3	201,000	61,104	10	C	$0.90
clothing storefront	https://www2.hm.com/en_us/index.html	6	823,000	54,235	15	N	$1.37
h and	https://www2.hm.com/en_us/index.html	1	165,000	50,160	70	I	$0.40
hm decor	https://www2.hm.com/en_us/home.html	1	165,000	50,160	0	C	$1.28
blazer	https://www2.hm.com/en_us/women/products/blazers-vests.html	4	301,000	48,762	0	C	$1.07
and crop top	https://www2.hm.com/en_us/women/products/tops/crop.html	2	135,000	41,040	1	C	$0.68
crop topuri	https://www2.hm.com/en_us/women/products/tops/crop.html	3	135,000	41,040	0	I	$0.68
linen pants	https://www2.hm.com/en_us/women/products/pants/linen.html	2	135,000	41,040	0	T	$1.07
sweaters sweater	https://www2.hm.com/en_us/women/products/cardigans-sweaters.html	4	246,000	39,852	0	T	$0.90
t shirt tshirt	https://www2.hm.com/en_us/men/products/t-shirts-tank-tops.html	5	246,000	39,852	37	T	$2.36
summer summer dresses	https://www2.hm.com/en_us/women/products/dresses.html?seasonality=Summer&id=ap3	3	368,000	35,806	9	C	$1.02
blouse blouse	https://www2.hm.com/en_us/women/products/shirts-blouses.html	3	110,000	33,440	13	C	$0.82
clothes kidswear	https://www2.hm.com/en_us/kids.html	1	110,000	33,440	46	C	$1.80
coat	https://www2.hm.com/en_us/women/products/jackets-coats.html	1	110,000	33,440	2	C	$0.69
denim and skirt	https://www2.hm.com/en_us/women/products/skirts/denim-skirts.html	2	110,000	33,440	0	T	$0.74
denim skirts	https://www2.hm.com/en_us/women/products/skirts/denim-skirts.html	3	110,000	33,440	0	C	$0.74
jean skirt denim	https://www2.hm.com/en_us/women/products/skirts/denim-skirts.html	2	110,000	33,440	0	C	$0.74
kids clothing	https://www2.hm.com/en_us/kids.html	1	110,000	33,440	53	N	$1.80
skirts	https://www2.hm.com/en_us/women/products/skirts.html	2	201,000	32,562	14	C	$0.69
blue and dress	https://www2.hm.com/en_us/women/products/dresses.html?colorWithNames=blue_0000ff	4	90,500	27,512	4	C	$0.66
hooded sweatshirt mens	https://www2.hm.com/en_us/men/products/hoodies-sweatshirts.html	3	90,500	27,512	7	T	$1.36
hoodies for men	https://www2.hm.com/en_us/men/products/hoodies-sweatshirts.html	2	90,500	27,512	24	C	$1.34
large sleeve dresses	https://www2.hm.com/en_us/women/products/dresses/long-sleeve.html	2	90,500	27,512	0	T	$0.78
long and long sleeve dresses	https://www2.hm.com/en_us/women/products/dresses/long-sleeve.html	1	90,500	27,512	0	C	$0.78
long dresses sleeves	https://www2.hm.com/en_us/women/products/dresses/long-sleeve.html	2	90,500	27,512	0	T	$0.78
long skirts skirts	https://www2.hm.com/en_us/women/products/skirts/long-skirts.html	3	90,500	27,512	0	T	$0.79
maxi skirts skirts	https://www2.hm.com/en_us/women/products/skirts/long-skirts.html	3	90,500	27,512	0	T	$0.80
skirts jean	https://www2.hm.com/en_us/women/products/skirts/denim-skirts.html	2	90,500	27,512	0	C	$0.68
hm decor	https://www2.hm.com/en_us/home.html	30	165,000	26,730	0	C	$1.28
plus size clothing	https://www2.hm.com/en_us/women/products/plus-size.html	6	165,000	26,730	16	T	$1.84
sweatshirts	https://www2.hm.com/en_us/women/products/hoodies-sweatshirts.html	3	165,000	26,730	20	C	$0.98
black dress	https://www2.hm.com/en_us/women/products/dresses.html?colorWithNames=black_000000&type=black-dresses	3	246,000	23,935	0	C	$0.69
t shirt shirts	https://www2.hm.com/en_us/men/products/t-shirts-tank-tops.html	7	246,000	23,935	22	T	$2.36
shopping	https://www2.hm.com/en_us/index.html	7	673,000	22,747	96	N	$2.58
boxer short briefs	https://www2.hm.com/en_us/men/products/underwear.html	4	74,000	22,496	0	T	$1.25
cargo pants for woman	https://www2.hm.com/en_us/women/products/pants/cargo.html	2	74,000	22,496	13	C	$0.73
coat for guys	https://www2.hm.com/en_us/men/products/jackets-coats.html	1	74,000	22,496	0	T	$1.23
man in swim shorts	https://www2.hm.com/en_us/men/products/swim-wear-trunks.html	2	74,000	22,496	0	T	$2.24
men apparel store	https://www2.hm.com/en_us/men.html	4	74,000	22,496	15	T	$2.15
mens shirt shirts	https://www2.hm.com/en_us/men/products/shirts.html	2	74,000	22,496	12	C	$2.32
pleated skirts	https://www2.hm.com/en_us/women/products/skirts/pleated.html	2	74,000	22,496	0	C	$0.91
shirt dresses	https://www2.hm.com/en_us/women/products/dresses/shirt-dresses.html	3	74,000	22,496	0	C	$1.09
cardigan and sweater	https://www2.hm.com/en_us/women/products/cardigans-sweaters.html	3	60,500	18,392	9	T	$1.05
cargo pants for men	https://www2.hm.com/en_us/men/products/pants/cargo-pants.html	2	60,500	18,392	12	T	$0.98
cargo pants on guys	https://www2.hm.com/en_us/men/products/pants/cargo-pants.html	5	60,500	18,392	0	T	$0.98
cargo trousers for mens	https://www2.hm.com/en_us/men/products/pants/cargo-pants.html	1	60,500	18,392	12	T	$0.98
green tops	https://www2.hm.com/en_us/women/products/tops.html?colorWithNames=green_008000	2	60,500	18,392	0	C	$0.17
h and m near me	https://www2.hm.com/en_us/index.html	4	60,500	18,392	21	T	$0.78
h and m near me	https://www2.hm.com/en_us/customer-service/shopping-at-hm/local-store.US0350.html?utm_source=google_location&utm_medium=organic&utm_content=US0350&utm_campaign=pi_USQ1400X301212	1	60,500	18,392	21	T	$0.78
jean jacket denim	https://www2.hm.com/en_us/women/products/jackets-coats/denim-jackets.html	3	60,500	18,392	3	T	$0.91
sweater vest	https://www2.hm.com/en_us/women/products/cardigans-sweaters/sweater-vests.html	2	60,500	18,392	0	T	$1.00
winter jackets coats women	https://www2.hm.com/en_us/women/products/jackets-coats.html	2	60,500	18,392	5	T	$1.23
woman coats winter	https://www2.hm.com/en_us/women/products/jackets-coats.html	2	60,500	18,392	7	C	$1.23
woman jacket	https://www2.hm.com/en_us/women/products/jackets-coats.html	2	60,500	18,392	22	C	$0.99
women's coat	https://www2.hm.com/en_us/women/products/jackets-coats.html	3	60,500	18,392	20	C	$0.96
menswear shorts	https://www2.hm.com/en_us/men/products/shorts.html	4	110,000	17,820	23	T	$2.07
mini skirts skirts	https://www2.hm.com/en_us/women/products/skirts/mini.html	3	110,000	17,820	2	T	$0.64
shop women's spring dress	https://www2.hm.com/en_us/women/products/dresses.html?seasonality=Spring&id=ap2	6	110,000	17,820	0	T	$1.09
tube tops	https://www2.hm.com/en_us/women/products/tops/bandeau.html	3	110,000	17,820	0	T	$0.62
and summer dresses	https://www2.hm.com/en_us/women/products/dresses.html?seasonality=Summer&id=ap3	6	368,000	17,259	4	C	$1.02
summer wear dresses	https://www2.hm.com/en_us/women/products/dresses.html?seasonality=Summer&id=ap3	6	368,000	17,259	3	T	$1.02
maternity fashionable clothes	https://www2.hm.com/en_us/women/products/maternity-clothes.html	3	165,000	16,054	0	T	$2.35
female blouse	https://www2.hm.com/en_us/women/products/shirts-blouses.html	4	49,500	15,048	6	T	$1.11
girls clothing	https://www2.hm.com/en_us/kids/girls/clothing.html	1	49,500	15,048	12	N	$1.49
hm care	https://www2.hm.com/en_us/sustainability-at-hm/take-care/care.html	1	49,500	15,048	0	N	$9.45
linen pants woman	https://www2.hm.com/en_us/women/products/pants/linen.html	2	49,500	15,048	0	C	$1.16
male pants	https://www2.hm.com/en_us/men/products/pants.html	2	49,500	15,048	14	T	$2.35
man cargo pants	https://www2.hm.com/en_us/men/products/pants/cargo-pants.html	3	49,500	15,048	15	T	$1.12
men with pants	https://www2.hm.com/en_us/men/products/pants.html	4	49,500	15,048	0	C	$2.35
midi skirts skirts	https://www2.hm.com/en_us/women/products/skirts/midi-skirts.html	1	49,500	15,048	0	C	$0.88
selena gomez merch h&m	https://www2.hm.com/en_us/productpage.1218135007.html	1	49,500	15,048	0	T	$0.39
skirt and midi	https://www2.hm.com/en_us/women/products/skirts/midi-skirts.html	3	49,500	15,048	0	T	$0.88
summer top	https://www2.hm.com/en_us/women/products/tops.html?seasonality=Summer&id=ap3	2	49,500	15,048	0	C	$0.71
turtleneck	https://www2.hm.com/en_us/women/products/cardigans-sweaters/turtlenecks.html	4	49,500	15,048	3	T	$1.19
wide leg slacks	https://www2.hm.com/en_us/women/products/pants/wide-leg.html	2	49,500	15,048	0	T	$1.02
women's blouses	https://www2.hm.com/en_us/women/products/shirts-blouses.html	1	49,500	15,048	0	C	$1.11
wrapped dresses	https://www2.hm.com/en_us/women/products/dresses/wrap-dresses.html	1	49,500	15,048	0	C	$0.98
black skirts mini	https://www2.hm.com/en_us/women/products/skirts/short-skirts.html?colorWithNames=black_000000	3	90,500	14,661	0	C	$0.70
dress in green	https://www2.hm.com/en_us/women/products/dresses.html?colorWithNames=green_008000&type=green-dresses	2	90,500	14,661	0	C	$0.74
long sleeveless dress	https://www2.hm.com/en_us/women/products/dresses/maxi-dresses.html?sleeveLengths=Sleeveless&id=ai4	3	90,500	14,661	0	T	$0.78
short skirt black	https://www2.hm.com/en_us/women/products/skirts/short-skirts.html?colorWithNames=black_000000	4	90,500	14,661	0	C	$0.70
work dress clothes	https://www2.hm.com/en_us/women/occasion/workwear.html	2	90,500	14,661	3	T	$1.64
and red dress	https://www2.hm.com/en_us/women/products/dresses.html?colorWithNames=red_ff0000&type=red-dresses	8	201,000	13,245	1	C	$0.78
belly tops	https://www2.hm.com/en_us/women/products/tops/crop.html	6	135,000	13,135	0	C	$0.68
coat trench	https://www2.hm.com/en_us/women/products/jackets-coats/trench-coat.html	6	135,000	13,135	0	T	$0.96
long sleeveless shirt	https://www2.hm.com/en_us/women/products/tops/t-shirts.html?sleeveLengths=Sleeveless&id=ai4	5	135,000	13,135	0	T	$0.99
long-sleeve shirts	https://www2.hm.com/en_us/women/products/tops/long-sleeve.html	4	135,000	13,135	25	T	$0.99
tee graphic	https://www2.hm.com/en_us/women/products/tops/printed-graphic-t-shirts.html	11	368,000	12,438	25	C	$0.76
and jacket for women	https://www2.hm.com/en_us/women/products/jackets-coats.html	1	40,500	12,312	25	C	$0.81

What Are the Most Popular Keywords for Hm.com?

Hm.com ranks for 5,084,196 keywords, with 174,039 keywords in the #1 position. The most valuable keywords include "h&m hennes & mauritz" (673,000 monthly searches), "hm and" (673,000 monthly searches), and "m hm" (673,000 monthly searches). These high-traffic keywords demonstrate Hm.com's strong presence in commercial and informational search queries.

Which Countries Drive the Most Traffic to Hm.com?

Analysis of Hm.com's traffic distribution shows significant presence across 7 countries. The top markets include United Kingdom (13,646,145 monthly visitors), United States (10,228,745 monthly visitors), and India (4,060,203 monthly visitors). This global footprint highlights Hm.com's international reach, with particularly strong performance in United Kingdom.

Who Are Hm.com's Main Competitors?

In the competitive landscape, Hm.com faces strong competition from hm.com (2,057,438 shared keywords), target.com (1,467,267 shared keywords), and macys.com (1,285,816 shared keywords). These competitors share significant keyword overlap, particularly in hm.com and target.com which target similar audience segments. With an average position of 49.1 for its top competitor, Hm.com maintains a competitive position in its market segment.

How Strong is Hm.com's Search Engine Visibility?

Hm.com's search visibility shows impressive strength across different ranking positions. With 174,039 keywords in position #1 and 173,558 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 874,198 keywords in the top 10 positions indicates excellent content relevance and domain authority.

What is Hm.com's Overall Market Impact?

With approximately 10,620,489 monthly visitors, Hm.com demonstrates significant market impact. The website's strong presence in United Kingdom and United States contributes to its global rank of #410. This traffic distribution, combined with 5,084,196 ranking keywords, positions Hm.com as a significant player in the digital space.