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Comprehensive analysis of Nike.com's online presence and search visibility. Currently ranked #181 globally with 3,894,126 ranking keywords.
#181
20,946,330
3,894,126
20 days ago
Nike.com has built a robust backlink profile with 207,247 referring domains and 41,549,331 total backlinks. With 92.9% dofollow links, this indicates a healthy and natural link profile.
207,247
41,549,331
38,601,681
92.9% of total backlinks
Nike.com ranks for 498,601 keywords in position #1, and 206,512 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.
Analysis shows significant presence across 8 countries, with strongest performance in United States and United Kingdom. This demonstrates Nike.com's global reach and market penetration.
Domains with the most keyword overlap
Domain | Keyword Overlap | Avg Position | Keywords in the top 10 | Trend |
---|---|---|---|---|
dickssportinggoods.com | 870,063 | 29.6 | 289,765 |
↑8,210
↓9,083
New
849,876
|
target.com | 706,048 | 35.8 | 179,928 |
↑192,716
↓208,348
New
259,892
|
kohls.com | 656,737 | 32.9 | 160,103 |
↑187,361
↓230,995
New
195,454
|
macys.com | 655,559 | 35.1 | 131,836 |
↑144,687
↓153,399
New
332,535
|
poshmark.com | 635,046 | 36.8 | 59,447 |
↑1,186
↓755
New
632,506
|
adidas.com | 624,525 | 48.9 | 81,869 |
↑170,988
↓140,252
New
287,535
|
nordstrom.com | 621,653 | 34.1 | 160,326 |
↑6,784
↓6,676
New
607,134
|
footlocker.com | 472,074 | 31.8 | 133,642 |
↑110,414
↓133,468
New
196,561
|
asos.com | 415,130 | 45.8 | 38,529 |
↑105,188
↓117,945
New
177,386
|
Top 100 keywords by traffic value
Nike.com ranks for 3,894,126 keywords, with 498,601 keywords in the #1 position. The most valuable keywords include "nike dunks dunks" (823,000 monthly searches), "nike store dunks" (823,000 monthly searches), and "11s jordans" (550,000 monthly searches). These high-traffic keywords demonstrate Nike.com's strong presence in transactional and commercial search queries.
Analysis of Nike.com's traffic distribution shows significant presence across 8 countries. The top markets include United States (26,414,419 monthly visitors), United Kingdom (14,668,384 monthly visitors), and France (7,271,608 monthly visitors). This global footprint highlights Nike.com's international reach, with particularly strong performance in United States.
In the competitive landscape, Nike.com faces strong competition from nike.com (1,944,470 shared keywords), dickssportinggoods.com (870,063 shared keywords), and target.com (706,048 shared keywords). These competitors share significant keyword overlap, particularly in nike.com and dickssportinggoods.com which target similar audience segments. With an average position of 43.4 for its top competitor, Nike.com maintains a competitive position in its market segment.
Nike.com's search visibility shows impressive strength across different ranking positions. With 498,601 keywords in position #1 and 206,512 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 1,056,327 keywords in the top 10 positions indicates excellent content relevance and domain authority.
With approximately 20,946,330 monthly visitors, Nike.com demonstrates significant market impact. The website's strong presence in United States and United Kingdom contributes to its global rank of #181. This traffic distribution, combined with 3,894,126 ranking keywords, positions Nike.com as a significant player in the digital space.
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Organic Keywords: 5.3M
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Traffic: 20.4M
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Traffic: 20.3M
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Traffic: 19.2M
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Organic Keywords: 8.4M
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Traffic: 18.9M
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Traffic: 18.9M
Organic Keywords: 3.6M
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Traffic: 18.8M
Organic Keywords: 10.3M
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Traffic: 18.6M
Organic Keywords: 13.8M