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Lego.com Website Analysis

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Website Statistics for Lego.com

Comprehensive analysis of Lego.com's online presence and search visibility. Currently ranked #750 globally with 2,094,350 ranking keywords.

Global Rank

#750

Estimated Organic Traffic

6,125,694

Organic Keywords

2,094,350

Last Updated

20 days ago

Backlink Statistics for Lego.com

Lego.com has built a robust backlink profile with 176,440 referring domains and 13,925,277 total backlinks. With 88.6% dofollow links, this indicates a healthy and natural link profile.

Referring Domains

176,440

Total Backlinks

13,925,277

Dofollow Links

12,336,739

88.6% of total backlinks

Keyword Position Distribution

Lego.com ranks for 220,939 keywords in position #1, and 63,274 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.

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* Keyword counts shown in millions

Geographic Traffic Distribution

Analysis shows significant presence across 8 countries, with strongest performance in United States and United Kingdom. This demonstrates Lego.com's global reach and market penetration.

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* Traffic values shown in millions

Top Competitors for Lego.com

Domains with the most keyword overlap

Domain Keyword Overlap Avg Position Keywords in the top 10 Trend
target.com 380,451 34.3 104,349
↑105,171 ↓101,852 New 145,159
aliexpress.com 269,560 37.4 28,389
↑51,498 ↓43,928 New 167,069
ign.com 183,345 44.3 24,857
↑45,865 ↓42,577 New 82,784
screenrant.com 168,103 45.3 18,536
↑39,863 ↓37,489 New 83,200
bestbuy.com 162,123 43.4 14,898
↑46,741 ↓44,366 New 65,015
imdb.com 161,878 34.0 38,093
↑44,188 ↓41,371 New 62,391
apple.com 161,713 41.6 21,066
↑43,445 ↓44,127 New 65,462
gamespot.com 156,787 39.5 26,698
↑32,324 ↓33,067 New 81,638
rebrickable.com 146,154 39.3 20,530
↑44,736 ↓40,872 New 52,112

Top Keywords for Lego.com

Top 100 keywords by traffic value

Keyword URL Position Volume Traffic Difficulty Intent CPC
lego https://www.lego.com/ 1 2,240,000 680,960 100 C $0.40
lego store https://www.lego.com/en-us/stores/store/5th-Avenue?y_source=1_MjI2MjYxMDUtNzE1LWxvY2F0aW9uLndlYnNpdGU= 4 450,000 136,800 40 T $0.43
lego store https://www.lego.com/en-us/stores 1 450,000 136,800 40 T $0.43
lego superstore https://www.lego.com/en-us/stores 1 450,000 136,800 2 C $0.43
legoland store / 12 450,000 136,800 6 N $0.43
legoland stores / 5 450,000 136,800 8 N $0.43
legos lego store https://www.lego.com/en-us 1 450,000 136,800 17 T $0.43
legos lego store https://www.lego.com/en-us/stores/store/5th-Avenue?y_source=1_MjI2MjYxMDUtNzE1LWxvY2F0aW9uLndlYnNpdGU%3D 2 450,000 136,800 17 T $0.43
lego flower https://www.lego.com/en-us/themes/adults-welcome/botanical-collection/artificial-flowers 1 368,000 111,872 27 C $0.54
lego set https://www.lego.com/en-us/categories/all-sets 1 301,000 91,504 12 T $1.12
set lego https://www.lego.com/en-us/categories/all-sets 1 301,000 91,504 27 T $1.12
set legos https://www.lego.com/en-us/categories/all-sets 2 301,000 91,504 30 C $1.12
post office https://www.lego.com/en-us/product/santa-s-post-office-10339 12 2,740,000 53,978 90 I $0.60
lego batman lego batman https://www.lego.com/en-us/themes/lego-batman-sets 1 165,000 50,160 33 T $0.40
world map https://www.lego.com/en-us/product/world-map-31203 8 1,830,000 46,848 44 I $0.21
lego and cars https://www.lego.com/en-us/categories/cars 1 135,000 41,040 14 C $0.73
lego car https://www.lego.com/en-us/categories/cars 1 135,000 41,040 14 T $0.73
toy superstore near me http://stores.lego.com/en-us/stores/us/flatiron-district?utm_source=Google&utm_medium=Yext&y_source=1_MTY2ODY4ODYtNzE1LWxvY2F0aW9uLndlYnNpdGU%3D 2 246,000 39,852 5 T $1.15
star warstm https://www.lego.com/en-us/themes/star-wars 5 550,000 36,245 100 N $0.77
legos lego star wars https://www.lego.com/en-us/themes/star-wars 1 110,000 33,440 26 C $0.64
ninjago https://www.lego.com/en-us/themes/ninjago 4 110,000 33,440 50 C $0.35
the lego movie lego https://www.lego.com/en-us/themes/retired/lego-movie 2 110,000 33,440 22 C $0.26
lego near.me https://www.lego.com/en-ca/stores/store/richmond-centre 1 90,500 27,512 45 C $0.49
lego near.me https://www.lego.com/en-us/stores 4 90,500 27,512 45 C $0.49
lego shop near me https://www.lego.com/en-us/stores 1 90,500 27,512 45 N $1.43
lego store near me https://www.lego.com/en-us/stores 4 90,500 27,512 19 N $1.43
lego store near me https://www.lego.com/en-us/stores/store/5th-Avenue?y_source=1_MjI2MjYxMDUtNzE1LWxvY2F0aW9uLndlYnNpdGU= 1 90,500 27,512 19 N $1.43
legoland store near me https://www.lego.com/en-us/stores 5 90,500 27,512 7 N $1.43
legoland store near me http://stores.lego.com/en-us/stores/us/west-county?utm_source=Google&utm_medium=Yext&y_source=1_MTY2ODY4OTMtNzE1LWxvY2F0aW9uLndlYnNpdGU%3D 1 90,500 27,512 7 N $1.43
nearest lego store to me https://www.lego.com/en-us/stores/store/5th-Avenue?y_source=1_MjI2MjYxMDUtNzE1LWxvY2F0aW9uLndlYnNpdGU%3D 1 90,500 27,512 32 I $1.43
nearest lego store to me https://www.lego.com/en-us/stores 4 90,500 27,512 32 I $1.43
lego ninjago https://www.lego.com/en-us/themes/ninjago 3 74,000 22,496 50 C $0.44
lego technic https://www.lego.com/en-us/themes/technic 1 74,000 22,496 24 T $0.47
lego technician https://www.lego.com/en-us/themes/technic 1 74,000 22,496 0 C $0.47
legos lego technic https://www.lego.com/en-us/themes/technic 1 74,000 22,496 0 T $0.47
xfollow https://www.lego.com/en-us/product/x-wing-starfighter-75355 39 9,140,000 19,194 71 C $0.71
idea lego https://ideas.lego.com/ 1 60,500 18,392 28 C $1.15
lego and harry potter https://www.lego.com/en-us/themes/harry-potter 1 60,500 18,392 14 C $0.48
lego coupon promo code https://www.lego.com/en-us/page/lego-offers-promotions 1 60,500 18,392 14 C $5.84
lego discount coupons https://www.lego.com/en-us/page/lego-offers-promotions 1 60,500 18,392 14 C $5.84
lego discount promo code https://www.lego.com/en-us/page/lego-offers-promotions 1 60,500 18,392 14 C $5.84
lego flower bouquet https://www.lego.com/en-us/product/flower-bouquet-10280 1 60,500 18,392 28 T $0.46
lego insider https://www.lego.com/en-us/insiders/home 1 60,500 18,392 13 N $0.22
lego nightmare before christmas https://www.lego.com/en-us/product/disney-tim-burton-s-the-nightmare-before-christmas-21351 2 60,500 18,392 3 C $0.55
lego promo coupons https://www.lego.com/en-us/page/lego-offers-promotions 1 60,500 18,392 14 C $5.84
lego rms titanic https://www.lego.com/en-us/product/lego-titanic-10294 1 60,500 18,392 25 T $0.30
legos for adults https://www.lego.com/en-us/categories/adults-welcome 1 60,500 18,392 17 C $0.72
mini lego figures https://www.lego.com/en-us/themes/minifigures 1 60,500 18,392 11 T $0.44
miniature lego figures https://www.lego.com/en-us/themes/minifigures 2 60,500 18,392 12 T $0.44
promo codes lego https://www.lego.com/en-us/page/lego-offers-promotions 1 60,500 18,392 12 C $5.84
the lego store fifth avenue https://www.lego.com/en-us/stores/store/5th-avenue 1 60,500 18,392 22 C $0.72
titanic lego titanic https://www.lego.com/en-us/product/lego-titanic-10294 1 60,500 18,392 4 T $0.30
adult lego sets https://www.lego.com/en-us/categories/adults-welcome-products 2 74,000 17,096 13 C $0.69
lego sale https://www.lego.com/en-us/categories/sales-and-deals 1 74,000 17,096 17 T $1.15
lego architect https://www.lego.com/en-us/themes/architecture 1 49,500 15,048 8 T $0.51
lego fr https://www.lego.com/fr-fr 1 49,500 15,048 21 T $0.56
lego friends https://www.lego.com/en-us/themes/friends 1 49,500 15,048 23 C $0.56
lego friends friendship https://www.lego.com/en-us/product/friendship-house-41340 1 49,500 15,048 9 C $0.56
lego hocus pocus https://www.lego.com/en-us/product/disney-hocus-pocus-the-sanderson-sisters-cottage-21341 1 49,500 15,048 0 C $0.71
pick a brick lego store https://www.lego.com/en-us/pick-and-build/pick-a-brick 1 49,500 15,048 1 N $2.30
star war lego set https://www.lego.com/en-us/themes/star-wars 1 49,500 15,048 31 C $0.57
legoland set https://www.lego.com/en-za/history/articles/f-the-legoland-range 7 301,000 14,116 0 C $1.12
lego coupon codes https://www.lego.com/en-us/page/lego-offers-promotions 1 60,500 13,977 13 C $5.84
jersey gardens elizabeth https://www.lego.com/en-us/stores/store/the-mills-at-jersey-gardens 6 201,000 13,245 1 C $0.82
pirate spaceship https://www.lego.com/en-us/product/pirate-ship-31109 11 823,000 12,345 21 C $7.56
animal crossing legos https://www.lego.com/en-us/themes/animal-crossing 1 40,500 12,312 0 C $0.47
avengers lego tower https://www.lego.com/en-us/product/avengers-tower-76269 1 40,500 12,312 11 T $0.50
dungeon and dragons lego https://www.lego.com/en-us/product/dungeons-dragons-red-dragon-s-tale-21348 1 40,500 12,312 32 C $0.56
game lego games https://www.lego.com/en-us/kids/games 1 40,500 12,312 30 C $0.50
lego and games https://kids.lego.com/en-us/arcade 1 40,500 12,312 36 C $0.50
lego bonsai tree https://www.lego.com/en-us/product/bonsai-tree-10281 1 40,500 12,312 10 T $0.43
lego city https://www.lego.com/en-us/themes/city 1 40,500 12,312 12 C $0.60
lego city legos https://www.lego.com/en-us/themes/city 1 40,500 12,312 11 T $0.60
lego deathstars https://www.lego.com/en-us/product/death-star-75159 1 40,500 12,312 29 C $0.32
lego harry potter kits https://www.lego.com/en-us/themes/harry-potter 1 40,500 12,312 16 T $0.48
lego harry potter lego sets https://www.lego.com/en-us/themes/harry-potter 2 40,500 12,312 16 T $0.48
bionicle https://www.lego.com/en-us/themes/retired/lego-bionicle 2 74,000 11,988 22 C $0.19
legoland stores https://www.lego.com/en-us/stores 11 450,000 11,520 8 N $0.43
lego pick a brick https://www.lego.com/en-us/pick-and-build/pick-a-brick 2 49,500 11,436 6 T $2.30
home alone https://www.lego.com/en-us/product/lego-ideas-home-alone-21330 14 673,000 10,095 56 I $1.40
barad-dur lego https://www.lego.com/en-us/product/the-lord-of-the-rings-barad-dur-10333 1 33,100 10,062 5 T $0.50
barad-dûr lego https://www.lego.com/en-us/product/the-lord-of-the-rings-barad-dur-10333 1 33,100 10,062 2 T $0.50
christmas lego tree https://www.lego.com/en-us/product/christmas-tree-40573 2 33,100 10,062 0 C $0.82
lego 11031 https://www.lego.com/en-us/product/creative-monkey-fun-11031 3 33,100 10,062 0 T $0.70
lego botanical collection https://www.lego.com/en-us/themes/adults-welcome/botanical-collection 1 33,100 10,062 4 T $0.45
lego concorde https://www.lego.com/en-us/product/concorde-10318 1 33,100 10,062 0 T $0.51
lego flowers set https://www.lego.com/en-us/themes/adults-welcome/botanical-collection/artificial-flowers 2 33,100 10,062 28 T $0.54
lego orchid https://www.lego.com/en-us/product/orchid-10311 1 33,100 10,062 8 T $0.43
lego rivendell https://www.lego.com/en-us/product/lotr-10316 1 33,100 10,062 2 C $0.79
lego set car https://www.lego.com/en-us/categories/cars 1 33,100 10,062 14 C $0.90
lego train https://www.lego.com/en-us/categories/vehicles/trains 1 33,100 10,062 7 C $0.73
millennium falcon lego https://www.lego.com/en-us/product/millennium-falcon-75192 2 33,100 10,062 32 T $0.43
minecraft and legos https://www.lego.com/en-us/themes/minecraft 1 33,100 10,062 6 C $0.51
minecraft legos https://www.lego.com/en-us/themes/minecraft 1 33,100 10,062 9 C $0.51
spider-man lego lego https://www.lego.com/en-us/themes/lego-spider-man 1 33,100 10,062 11 T $0.48
titanic lego kit https://www.lego.com/en-us/product/lego-titanic-10294 1 33,100 10,062 6 T $0.25
titanic lego sets https://www.lego.com/en-us/product/lego-titanic-10294 2 33,100 10,062 8 C $0.25
jurassic world https://www.lego.com/en-us/themes/jurassic-world 12 368,000 9,420 77 C $1.76
legoland store https://www.lego.com/en-us/stores 8 450,000 8,865 6 N $0.43
legoland https://www.lego.com/en-us/attractions 14 550,000 8,250 78 N $0.21

What Are the Most Popular Keywords for Lego.com?

Lego.com ranks for 2,094,350 keywords, with 220,939 keywords in the #1 position. The most valuable keywords include "lego" (2,240,000 monthly searches), "lego store" (450,000 monthly searches), and "lego store" (450,000 monthly searches). These high-traffic keywords demonstrate Lego.com's strong presence in commercial and transactional search queries.

Which Countries Drive the Most Traffic to Lego.com?

Analysis of Lego.com's traffic distribution shows significant presence across 8 countries. The top markets include United States (6,291,922 monthly visitors), United Kingdom (3,828,869 monthly visitors), and Germany (3,088,411 monthly visitors). This global footprint highlights Lego.com's international reach, with particularly strong performance in United States.

Who Are Lego.com's Main Competitors?

In the competitive landscape, Lego.com faces strong competition from lego.com (985,970 shared keywords), target.com (380,451 shared keywords), and aliexpress.com (269,560 shared keywords). These competitors share significant keyword overlap, particularly in lego.com and target.com which target similar audience segments. With an average position of 54.8 for its top competitor, Lego.com maintains a competitive position in its market segment.

How Strong is Lego.com's Search Engine Visibility?

Lego.com's search visibility shows impressive strength across different ranking positions. With 220,939 keywords in position #1 and 63,274 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 405,947 keywords in the top 10 positions indicates excellent content relevance and domain authority.

What is Lego.com's Overall Market Impact?

With approximately 6,125,694 monthly visitors, Lego.com demonstrates significant market impact. The website's strong presence in United States and United Kingdom contributes to its global rank of #750. This traffic distribution, combined with 2,094,350 ranking keywords, positions Lego.com as a significant player in the digital space.

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