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Comprehensive analysis of Booking.com's online presence and search visibility. Currently ranked #52 globally with 19,702,689 ranking keywords.
#52
76,757,985
19,702,689
20 days ago
Booking.com has built a robust backlink profile with 540,398 referring domains and 913,685,246 total backlinks. With 35.0% dofollow links, this indicates a healthy and natural link profile.
540,398
913,685,246
319,917,088
35.0% of total backlinks
Booking.com ranks for 944,026 keywords in position #1, and 3,072,064 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.
Analysis shows significant presence across 8 countries, with strongest performance in United States and United Kingdom. This demonstrates Booking.com's global reach and market penetration.
Domains with the most keyword overlap
Domain | Keyword Overlap | Avg Position | Keywords in the top 10 | Trend |
---|---|---|---|---|
tripadvisor.com | 2,677,760 | 13.0 | 1,875,207 |
↑576,603
↓691,125
New
599,761
|
expedia.com | 2,092,636 | 22.3 | 960,950 |
↑560,372
↓728,574
New
483,221
|
hotels.com | 1,726,681 | 25.9 | 656,269 |
↑489,405
↓581,201
New
435,339
|
trip.com | 1,552,384 | 35.0 | 152,110 |
↑352,158
↓454,159
New
660,700
|
kayak.com | 1,527,991 | 23.9 | 546,801 |
↑505,258
↓510,658
New
304,351
|
agoda.com | 1,339,954 | 31.8 | 296,248 |
↑395,709
↓423,830
New
403,553
|
travelocity.com | 1,278,488 | 34.3 | 185,303 |
↑378,251
↓467,272
New
338,134
|
mapquest.com | 1,175,639 | 32.5 | 223,466 |
↑325,680
↓248,074
New
520,357
|
trivago.com | 1,131,696 | 30.6 | 176,480 |
↑308,277
↓382,029
New
358,706
|
Top 100 keywords by traffic value
Booking.com ranks for 19,702,689 keywords, with 944,026 keywords in the #1 position. The most valuable keywords include "hotels" (45,500,000 monthly searches), "booking" (823,000 monthly searches), and "booking.com" (550,000 monthly searches). These high-traffic keywords demonstrate Booking.com's strong presence in navigational search queries.
Analysis of Booking.com's traffic distribution shows significant presence across 8 countries. The top markets include United States (22,650,711 monthly visitors), United Kingdom (16,396,767 monthly visitors), and Germany (15,310,503 monthly visitors). This global footprint highlights Booking.com's international reach, with particularly strong performance in United States.
In the competitive landscape, Booking.com faces strong competition from booking.com (3,002,661 shared keywords), tripadvisor.com (2,677,760 shared keywords), and expedia.com (2,092,636 shared keywords). These competitors share significant keyword overlap, particularly in booking.com and tripadvisor.com which target similar audience segments. With an average position of 32.6 for its top competitor, Booking.com maintains a dominant position in its market segment.
Booking.com's search visibility shows impressive strength across different ranking positions. With 944,026 keywords in position #1 and 3,072,064 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 7,385,616 keywords in the top 10 positions indicates excellent content relevance and domain authority.
With approximately 76,757,985 monthly visitors, Booking.com demonstrates significant market impact. The website's strong presence in United States and United Kingdom contributes to its global rank of #52. This traffic distribution, combined with 19,702,689 ranking keywords, positions Booking.com as a leading player in the digital space.
Global Rank: #53
Traffic: 75.4M
Organic Keywords: 34.2M
Global Rank: #54
Traffic: 75.4M
Organic Keywords: 2.6M
Global Rank: #55
Traffic: 75.4M
Organic Keywords: 19.8M
Global Rank: #56
Traffic: 75.3M
Organic Keywords: 8.7M
Global Rank: #57
Traffic: 70.1M
Organic Keywords: 25.1M
Global Rank: #58
Traffic: 67.7M
Organic Keywords: 16.6M
Global Rank: #59
Traffic: 67.4M
Organic Keywords: 13.9M
Global Rank: #60
Traffic: 67.1M
Organic Keywords: 1.4M
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Traffic: 64.2M
Organic Keywords: 39.6M
Global Rank: #62
Traffic: 63.3M
Organic Keywords: 5.7M
Global Rank: #63
Traffic: 62.7M
Organic Keywords: 35.9M
Global Rank: #64
Traffic: 59.3M
Organic Keywords: 33.8M
Global Rank: #65
Traffic: 58.7M
Organic Keywords: 13.1M
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Traffic: 58.1M
Organic Keywords: 3.1M
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Traffic: 57.4M
Organic Keywords: 11.1M
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Traffic: 55.6M
Organic Keywords: 5.6M
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Traffic: 55.6M
Organic Keywords: 21.1M
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Traffic: 54.8M
Organic Keywords: 1.4M
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Traffic: 54.2M
Organic Keywords: 7.5M
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Traffic: 53.0M
Organic Keywords: 4.6M
Global Rank: #73
Traffic: 52.8M
Organic Keywords: 6.2M
Global Rank: #74
Traffic: 52.6M
Organic Keywords: 41.7M
Global Rank: #75
Traffic: 51.6M
Organic Keywords: 7.0M
Global Rank: #76
Traffic: 49.8M
Organic Keywords: 14.1M
Global Rank: #77
Traffic: 49.7M
Organic Keywords: 61.6M
Global Rank: #78
Traffic: 49.3M
Organic Keywords: 10.6M
Global Rank: #79
Traffic: 49.1M
Organic Keywords: 1.8M
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Traffic: 47.3M
Organic Keywords: 25.7M
Global Rank: #81
Traffic: 47.0M
Organic Keywords: 91.9K
Global Rank: #82
Traffic: 46.7M
Organic Keywords: 3.7M