Rakuten.co.jp Website Analysis

Q: Which Countries Drive the Most Traffic to Rakuten.co.jp?

The top markets include Japan, Thailand, and Taiwan.

Q: Who Are Rakuten.co.jp's Main Competitors?

Main competitors include rakuten.co.jp, yahoo.co.jp, and ameblo.jp.

Q: How Strong is Rakuten.co.jp's Search Engine Visibility?

Rakuten.co.jp has 591,968 keywords in position #1 and 916,393 keywords in positions 2-3.

Q: What is Rakuten.co.jp's Overall Market Impact?

Rakuten.co.jp receives approximately 75,344,676 monthly visitors and ranks #56 globally.

Website Statistics for Rakuten.co.jp

Comprehensive analysis of Rakuten.co.jp's online presence and search visibility. Currently ranked #56 globally with 8,737,741 ranking keywords.

Global Rank

#56

Estimated Organic Traffic

75,344,676

Organic Keywords

8,737,741

Last Updated

20 days ago

Backlink Statistics for Rakuten.co.jp

Rakuten.co.jp has built a robust backlink profile with 516,048 referring domains and 1,561,342,297 total backlinks. With 49.1% dofollow links, this indicates a healthy and natural link profile.

Referring Domains

516,048

Total Backlinks

1,561,342,297

Dofollow Links

766,767,790

49.1% of total backlinks

Keyword Position Distribution

Rakuten.co.jp ranks for 591,968 keywords in position #1, and 916,393 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.

* Keyword counts shown in millions

Geographic Traffic Distribution

Analysis shows significant presence across 8 countries, with strongest performance in Japan and Thailand. This demonstrates Rakuten.co.jp's global reach and market penetration.

* Traffic values shown in millions

Top Competitors for Rakuten.co.jp

Domains with the most keyword overlap

Domain	Keyword Overlap	Avg Position	Keywords in the top 10	Trend
yahoo.co.jp	2,638,625	26.0	843,207	↑468,049 ↓605,012 New 1,390,327
ameblo.jp	1,608,307	41.7	195,539	↑343,071 ↓319,227 New 886,450
mercari.com	1,209,321	36.2	193,687	↑39,499 ↓38,081 New 1,123,900
goo.ne.jp	950,955	47.9	125,735	↑176,550 ↓239,044 New 478,626
note.com	879,992	40.8	121,122	↑225,978 ↓182,152 New 436,137
kakaku.com	844,897	30.3	215,872	↑218,999 ↓219,009 New 344,381
prtimes.jp	754,522	46.1	64,796	↑155,518 ↓146,568 New 431,077
docomo.ne.jp	696,108	48.7	60,192	↑122,960 ↓133,835 New 415,059
mynavi.jp	627,004	45.4	79,567	↑135,824 ↓178,163 New 281,807

Top Keywords for Rakuten.co.jp

Top 100 keywords by traffic value

Keyword	URL	Position	Volume	Traffic	Difficulty	Intent	CPC
ホテル	https://travel.rakuten.co.jp/	2	20,400,000	4,713,216	100	N	$0.73
楽天	https://www.rakuten.co.jp/	1	9,140,000	2,778,560	100	T	$0.17
楽天トラベル	https://travel.rakuten.co.jp/	1	5,000,000	1,520,000	20	I	$0.04
楽天市場	https://www.rakuten.co.jp/	1	4,090,000	1,243,360	67	N	$0.32
温泉	https://travel.rakuten.co.jp/onsen/	6	7,480,000	727,804	100	N	$0.24
nba	https://nba.rakuten.co.jp/	2	1,830,000	556,320	46	I	$1.05
うなぎ	https://item.rakuten.co.jp/kouragumi/201101/	1	1,830,000	556,320	21	C	$0.41
エロマン	https://search.rakuten.co.jp/search/mall/%E3%82%A8%E3%83%AD%E3%83%9E%E3%83%B3/	5	9,140,000	428,666	0	N	$0.32
コーヒー	https://search.rakuten.co.jp/search/mall/%E3%82%B3%E3%83%BC%E3%83%92%E3%83%BC/	8	9,140,000	428,666	83	C	$0.39
1th	https://item.rakuten.co.jp/marueidanboru/rws0047/	5	6,120,000	403,308	0	N	$0.21
ドジャース	https://search.rakuten.co.jp/search/mall/%E3%83%89%E3%82%B8%E3%83%A3%E3%83%BC%E3%82%B9/	4	4,090,000	397,957	17	N	$1.38
tw	https://www.rakuten.co.jp/twdirect/	8	11,100,000	375,180	60	C	$0.59
海鮮	https://search.rakuten.co.jp/search/mall/%E6%B5%B7%E9%AE%AE/	5	1,220,000	370,880	0	I	$0.22
焼き鳥	https://search.rakuten.co.jp/search/mall/%E7%84%BC%E3%81%8D%E9%B3%A5/	6	3,350,000	325,955	11	I	$0.21
スイーツ	https://www.rakuten.co.jp/category/sweets/	1	1,000,000	304,000	36	I	$0.28
tter	https://brandavenue.rakuten.co.jp/ba/shop-sheltterselect/	7	11,100,000	284,160	21	N	$0.59
楽天モバイル	https://network.mobile.rakuten.co.jp/	2	1,220,000	281,868	68	I	$0.43
ニトリ	https://www.rakuten.co.jp/nitori/	8	4,090,000	269,531	65	I	$0.36
無印良品	https://www.rakuten.co.jp/mujirushi-ryohin/	6	2,740,000	266,602	61	I	$0.06
楽天競馬	https://keiba.rakuten.co.jp/	1	823,000	250,192	45	N	$0.03
焼肉	https://search.rakuten.co.jp/search/mall/%E7%84%BC%E8%82%89/	10	9,140,000	233,984	97	I	$0.33
ytb	https://search.rakuten.co.jp/search/mall/ytb/	14	37,200,000	219,480	45	N	$0.17
蕎麦	https://search.rakuten.co.jp/search/mall/%E8%95%8E%E9%BA%A6/	6	2,240,000	217,952	40	I	$0.17
お土産	https://search.rakuten.co.jp/search/mall/%E3%81%8A%E5%9C%9F%E7%94%A3/	5	673,000	204,592	8	N	$0.21
サッカルー	https://search.rakuten.co.jp/search/mall/%E3%82%B5%E3%83%83%E3%82%AB%E3%83%AB%E3%83%BC/	1	673,000	204,592	0	C	$2.04
母の日	https://event.rakuten.co.jp/mother/	3	673,000	204,592	33	T	$1.13
you tube	https://network.mobile.rakuten.co.jp/campaign/youtubepremium/	15	37,200,000	189,720	31	I	$0.17
ｙｏｕｔｕｂｅ	https://network.mobile.rakuten.co.jp/campaign/youtubepremium/	15	37,200,000	189,720	42	C	$0.17
スーパー	https://netsuper.rakuten.co.jp/	10	5,000,000	169,000	100	I	$0.34
東京	http://travel.rakuten.co.jp/mytrip/ranking/spot-tokyo	3	550,000	167,200	100	I	$0.51
楽天ポイントモール	https://pointmall.rakuten.co.jp/	1	550,000	167,200	19	N	$5.97
食品	https://www.rakuten.co.jp/category/food/	5	550,000	167,200	0	N	$1.20
地方競馬ライブ	https://keiba.rakuten.co.jp/livemovie	2	1,000,000	162,000	63	N	$2.27
ママスタセレクト	https://search.rakuten.co.jp/search/mall/%E3%83%9E%E3%83%9E%E3%82%B9%E3%82%BF%E3%82%BB%E3%83%AC%E3%82%AF%E3%83%88/	7	3,350,000	157,115	17	I	$1.73
コミックシーモア	https://checkout.rakuten.co.jp/merchant/comiccmoa/	7	6,120,000	156,672	0	I	$1.62
占い	https://uranai.rakuten.co.jp/	1	673,000	155,489	80	N	$0.60
スイカゲーム	https://search.rakuten.co.jp/search/mall/%E3%82%B9%E3%82%A4%E3%82%AB%E3%82%B2%E3%83%BC%E3%83%A0/	6	4,090,000	138,242	14	I	$0.86
スタバ	https://search.rakuten.co.jp/search/mall/%E3%82%B9%E3%82%BF%E3%83%BC%E3%83%90%E3%83%83%E3%82%AF%E3%82%B9+%E3%82%B3%E3%83%BC%E3%83%92%E3%83%BC/	10	4,090,000	138,242	20	C	$0.21
ゴルフ場	https://gora.golf.rakuten.co.jp/	4	450,000	136,800	100	I	$0.49
宿泊	https://travel.rakuten.co.jp/	1	450,000	136,800	100	N	$0.65
浅草	http://travel.rakuten.co.jp/mytrip/ranking/spot-asakusa	2	450,000	136,800	31	I	$0.30
牛タン	https://search.rakuten.co.jp/search/mall/%E7%89%9B%E3%82%BF%E3%83%B3/	4	450,000	136,800	34	C	$0.31
牡蠣	https://search.rakuten.co.jp/search/mall/%E7%89%A1%E8%A0%A3/	2	450,000	136,800	0	I	$0.15
ハム速	https://search.rakuten.co.jp/search/mall/%E3%83%8F%E3%83%A0%E9%80%9F/	2	823,000	133,326	21	N	$
インスタ	https://network.mobile.rakuten.co.jp/sumakatsu/contents/articles/2024/00160/	7	4,090,000	128,565	46	I	$0.25
そば	https://search.rakuten.co.jp/search/mall/%E8%95%8E%E9%BA%A6/	8	2,740,000	128,506	46	I	$0.19
ロト６	https://takarakuji.rakuten.co.jp/data/loto/loto6/most_numbers/	5	2,740,000	128,506	15	N	$0.12
やふーにゆーす	https://search.rakuten.co.jp/search/mall/%E3%83%A4%E3%83%95%E3%83%BC%E3%83%8B%E3%83%A5%E3%83%BC%E3%82%B9/	11	13,600,000	123,760	68	I	$3.18
スクラッチ	https://search.rakuten.co.jp/search/mall/%E3%82%B9%E3%82%AF%E3%83%A9%E3%83%83%E3%83%81+%E6%9C%AC/	4	1,830,000	120,597	9	I	$2.31
地方競馬	https://keiba.rakuten.co.jp/	4	1,830,000	120,597	100	I	$2.36
かき氷	https://search.rakuten.co.jp/search/mall/%E3%81%8B%E3%81%8D%E6%B0%B7/	3	1,220,000	118,706	20	I	$0.20
コメダ	https://item.rakuten.co.jp/rakkenshop/rakken_111-157/	7	1,220,000	118,706	52	C	$0.13
自転車	https://search.rakuten.co.jp/search/mall/%E8%87%AA%E8%BB%A2%E8%BB%8A/	6	1,220,000	118,706	79	N	$0.22
rakuten	https://www.rakuten.co.jp/	1	368,000	111,872	100	N	$0.12
tyou	https://www.rakuten.co.jp/tyouitemstore/	1	368,000	111,872	6	I	$0.18
旅館	https://travel.rakuten.co.jp/onsen/	2	368,000	111,872	51	N	$0.38
札幌ホテル	https://travel.rakuten.co.jp/yado/hokkaido/sapporo.html	3	368,000	111,872	5	C	$1.05
楽天ブックス	https://books.rakuten.co.jp/	1	368,000	111,872	39	I	$0.02
父の日	https://event.rakuten.co.jp/father/day/	1	368,000	111,872	69	I	$0.87
ベルメゾン	https://www.rakuten.co.jp/bellemaison-fashion/	2	673,000	109,026	27	I	$0.03
モンベル	https://search.rakuten.co.jp/search/mall/%E3%83%A2%E3%83%B3%E3%83%99%E3%83%AB/	3	673,000	109,026	25	C	$0.10
スタバメニュー	https://search.rakuten.co.jp/search/mall/%E3%82%B9%E3%82%BF%E3%83%90+%E3%83%A1%E3%83%8B%E3%83%A5%E3%83%BC+%E4%BE%A1%E6%A0%BC/	6	2,240,000	105,056	49	C	$1.64
吉野家	https://www.rakuten.co.jp/yoshinoya-shop/	10	2,240,000	105,056	39	C	$0.30
エロまんが	https://search.rakuten.co.jp/search/mall/%E3%82%A8%E3%83%AD%E3%81%BE%E3%82%93%E3%81%8C/	10	9,140,000	103,282	41	N	$0.32
19	https://search.rakuten.co.jp/search/mall/19(%E3%82%B8%E3%83%A5%E3%83%BC%E3%82%AF)/101240/	9	1,500,000	98,850	0	N	$0.21
レンタカー	https://travel.rakuten.co.jp/cars/	4	1,500,000	98,850	100	C	$0.51
日本地図	https://search.rakuten.co.jp/search/mall/%E6%97%A5%E6%9C%AC%E5%9C%B0%E5%9B%B3/	6	1,500,000	98,850	0	C	$0.04
コーナン	https://www.rakuten.co.jp/kohnan-eshop/	6	1,000,000	97,300	62	I	$0.10
ナンバーズ4	https://takarakuji.rakuten.co.jp/backnumber/numbers4/	3	1,000,000	97,300	12	I	$0.05
価格ドットコム	https://search.rakuten.co.jp/search/mall/%E4%BE%A1%E6%A0%BC.com/	3	1,000,000	97,300	43	N	$0.25
ケーキ	https://search.rakuten.co.jp/search/mall/%E3%82%B1%E3%83%BC%E3%82%AD/	9	2,740,000	92,612	29	T	$0.31
こめ	https://search.rakuten.co.jp/search/mall/%E3%82%B3%E3%83%A1/	1	301,000	91,504	0	T	$0.32
キャリーケース	https://search.rakuten.co.jp/search/mall/%E3%82%AD%E3%83%A3%E3%83%AA%E3%83%BC%E3%82%B1%E3%83%BC%E3%82%B9/	1	301,000	91,504	0	T	$0.30
ソファーベッド	https://search.rakuten.co.jp/search/mall/%E3%82%BD%E3%83%95%E3%82%A1%E3%83%BC%E3%83%99%E3%83%83%E3%83%89/	1	301,000	91,504	0	T	$0.24
名古屋ホテル	https://travel.rakuten.co.jp/yado/aichi/nagoyashi.html	3	301,000	91,504	23	N	$1.03
嵐山	http://travel.rakuten.co.jp/mytrip/ranking/spot-arashiyama	2	301,000	91,504	55	I	$0.09
楽天スーパーセール	https://event.rakuten.co.jp/campaign/supersale/	1	301,000	91,504	13	T	$0.22
浴衣	https://search.rakuten.co.jp/search/mall/%E6%B5%B4%E8%A1%A3/	2	301,000	91,504	16	C	$0.19
福袋	https://search.rakuten.co.jp/search/mall/%E7%A6%8F%E8%A2%8B/	1	301,000	91,504	19	T	$0.10
グランピング	https://travel.rakuten.co.jp/mytrip/ranking/glamping	4	550,000	89,100	47	N	$0.28
ジャニweb	https://search.rakuten.co.jp/search/mall/%E3%82%B8%E3%83%A3%E3%83%8B%E3%83%BC%E3%82%BA+web/?p=4	3	550,000	89,100	23	N	$
ジャニーズ web	https://search.rakuten.co.jp/search/mall/%E3%82%B8%E3%83%A3%E3%83%8B%E3%83%BC%E3%82%BA+web/	2	550,000	89,100	25	N	$
トヨタレンタカー	https://cars.travel.rakuten.co.jp/cars/enterprise/13/enterprise13.html	2	550,000	89,100	61	I	$0.95
ポスト	https://search.rakuten.co.jp/search/mall/%E3%83%9D%E3%82%B9%E3%83%88/	2	550,000	89,100	38	C	$0.14
哲学ニュース	https://search.rakuten.co.jp/search/mall/%E5%93%B2%E5%AD%A6%E3%83%8B%E3%83%A5%E3%83%BC%E3%82%B9/200162/	2	550,000	89,100	8	N	$
楽天モバイル	https://network.mobile.rakuten.co.jp/fee/simulation/	1	1,220,000	86,742	68	I	$0.43
転機	https://item.rakuten.co.jp/ohw/c/0000000103/	23	37,200,000	85,560	5	N	$1.63
ヤフージャパン	https://search.rakuten.co.jp/search/mall/%E3%83%A4%E3%83%95%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%91%E3%83%B3/	4	1,220,000	80,398	54	N	$2.03
31	https://item.rakuten.co.jp/rakkenshop/rakken_107-138/	4	823,000	80,077	89	C	$0.04
ディモティ	https://item.rakuten.co.jp/tocco/demoty/	4	823,000	80,077	0	C	$0.63
ホスラブ	https://search.rakuten.co.jp/search/mall/%E3%83%9B%E3%82%B9%E3%83%A9%E3%83%96/	3	823,000	80,077	0	N	$2.15
ラーメン	https://search.rakuten.co.jp/search/mall/%E3%83%A9%E3%83%BC%E3%83%A1%E3%83%B3+%E9%BA%BA/	72	37,200,000	78,120	86	I	$0.17
松屋	https://www.rakuten.co.jp/matsuya/	12	2,240,000	75,712	87	C	$0.18
ａｖ	https://tv.rakuten.co.jp/adult/av_mihoudai/	6	2,240,000	75,712	72	I	$0.90
2nd	https://magazine.rakuten.co.jp/title/A0MT0/	10	5,000,000	75,000	0	I	$0.23
ひょうげきインナー	https://search.rakuten.co.jp/search/mall/%E6%B0%B7%E6%92%83/	1	246,000	74,784	2	C	$0.30
りんご	https://search.rakuten.co.jp/search/mall/%E3%82%8A%E3%82%93%E3%81%94/	1	246,000	74,784	20	T	$0.13
インスタアカウント削除	https://network.mobile.rakuten.co.jp/sumakatsu/contents/articles/2024/00154/	1	246,000	74,784	0	I	$0.04
ピアス	https://search.rakuten.co.jp/search/mall/%E3%83%94%E3%82%A2%E3%82%B9/	2	246,000	74,784	14	C	$0.28
ラッシュムービー	https://search.rakuten.co.jp/search/mall/%E3%83%A9%E3%83%83%E3%82%B7%E3%83%A5%E3%83%A0%E3%83%BC%E3%83%93%E3%83%BC/	1	246,000	74,784	0	C	$0.02

What Are the Most Popular Keywords for Rakuten.co.jp?

Rakuten.co.jp ranks for 8,737,741 keywords, with 591,968 keywords in the #1 position. The most valuable keywords include "ホテル" (20,400,000 monthly searches), "楽天" (9,140,000 monthly searches), and "楽天トラベル" (5,000,000 monthly searches). These high-traffic keywords demonstrate Rakuten.co.jp's strong presence in navigational, transactional, and informational search queries.

Which Countries Drive the Most Traffic to Rakuten.co.jp?

Analysis of Rakuten.co.jp's traffic distribution shows significant presence across 8 countries. The top markets include Japan (270,886,060 monthly visitors), Thailand (40,770 monthly visitors), and Taiwan (40,750 monthly visitors). This global footprint highlights Rakuten.co.jp's international reach, with particularly strong performance in Japan.

Who Are Rakuten.co.jp's Main Competitors?

In the competitive landscape, Rakuten.co.jp faces strong competition from rakuten.co.jp (3,003,893 shared keywords), yahoo.co.jp (2,638,625 shared keywords), and ameblo.jp (1,608,307 shared keywords). These competitors share significant keyword overlap, particularly in rakuten.co.jp and yahoo.co.jp which target similar audience segments. With an average position of 25.2 for its top competitor, Rakuten.co.jp maintains a dominant position in its market segment.

How Strong is Rakuten.co.jp's Search Engine Visibility?

Rakuten.co.jp's search visibility shows impressive strength across different ranking positions. With 591,968 keywords in position #1 and 916,393 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 3,338,153 keywords in the top 10 positions indicates excellent content relevance and domain authority.

What is Rakuten.co.jp's Overall Market Impact?

With approximately 75,344,676 monthly visitors, Rakuten.co.jp demonstrates significant market impact. The website's strong presence in Japan and Thailand contributes to its global rank of #56. This traffic distribution, combined with 8,737,741 ranking keywords, positions Rakuten.co.jp as a leading player in the digital space.