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Comprehensive analysis of Bankrate.com's online presence and search visibility. Currently ranked #885 globally with 2,177,944 ranking keywords.
#885
5,130,732
2,177,944
20 days ago
Bankrate.com has built a robust backlink profile with 159,432 referring domains and 4,367,945 total backlinks. With 72.8% dofollow links, this indicates a healthy and natural link profile.
159,432
4,367,945
3,179,562
72.8% of total backlinks
Bankrate.com ranks for 71,204 keywords in position #1, and 137,107 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.
Analysis shows significant presence across 7 countries, with strongest performance in United States and United Kingdom. This demonstrates Bankrate.com's global reach and market penetration.
Domains with the most keyword overlap
| Domain | Keyword Overlap | Avg Position | Keywords in the top 10 | Trend |
|---|---|---|---|---|
| nerdwallet.com | 1,481,776 | 24.6 | 621,573 |
↑461,916
↓457,005
New
376,212
|
| forbes.com | 1,403,448 | 32.3 | 402,475 |
↑284,657
↓612,230
New
404,617
|
| investopedia.com | 1,386,979 | 27.2 | 508,973 |
↑398,422
↓409,324
New
414,157
|
| usnews.com | 1,138,545 | 34.3 | 278,862 |
↑332,225
↓385,830
New
331,445
|
| cnbc.com | 1,024,678 | 35.5 | 222,051 |
↑285,332
↓305,895
New
368,739
|
| businessinsider.com | 864,345 | 41.1 | 79,895 |
↑251,505
↓234,007
New
346,383
|
| fool.com | 702,113 | 42.7 | 98,386 |
↑119,757
↓210,151
New
345,374
|
| smartasset.com | 645,151 | 36.0 | 153,590 |
↑181,151
↓223,732
New
177,562
|
| usatoday.com | 609,376 | 45.9 | 60,374 |
↑127,600
↓238,978
New
221,656
|
Top 100 keywords by traffic value
Bankrate.com ranks for 2,177,944 keywords, with 71,204 keywords in the #1 position. The most valuable keywords include "mtg calculator" (4,090,000 monthly searches), "navy federal" (2,740,000 monthly searches), and "calculators" (16,600,000 monthly searches). These high-traffic keywords demonstrate Bankrate.com's strong presence in navigational, informational, and commercial search queries.
Analysis of Bankrate.com's traffic distribution shows significant presence across 7 countries. The top markets include United States (17,926,270 monthly visitors), United Kingdom (770,045 monthly visitors), and India (411,726 monthly visitors). This global footprint highlights Bankrate.com's international reach, with particularly strong performance in United States.
In the competitive landscape, Bankrate.com faces strong competition from bankrate.com (2,265,682 shared keywords), nerdwallet.com (1,481,776 shared keywords), and forbes.com (1,403,448 shared keywords). These competitors share significant keyword overlap, particularly in bankrate.com and nerdwallet.com which target similar audience segments. With an average position of 34.2 for its top competitor, Bankrate.com maintains a competitive position in its market segment.
Bankrate.com's search visibility shows impressive strength across different ranking positions. With 71,204 keywords in position #1 and 137,107 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 595,485 keywords in the top 10 positions indicates excellent content relevance and domain authority.
With approximately 5,130,732 monthly visitors, Bankrate.com demonstrates significant market impact. The website's strong presence in United States and United Kingdom contributes to its global rank of #885. This traffic distribution, combined with 2,177,944 ranking keywords, positions Bankrate.com as a significant player in the digital space.
Global Rank: #886
Traffic: 5.1M
Organic Keywords: 1.1M
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Organic Keywords: 1.1M
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Organic Keywords: 4.0M
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Traffic: 5.0M
Organic Keywords: 971.8K