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Comprehensive analysis of Amazon.com.au's online presence and search visibility. Currently ranked #805 globally with 4,923,224 ranking keywords.
#805
5,663,090
4,923,224
20 days ago
Amazon.com.au has built a robust backlink profile with 87,322 referring domains and 18,958,814 total backlinks. With 56.3% dofollow links, this indicates a healthy and natural link profile.
87,322
18,958,814
10,667,628
56.3% of total backlinks
Amazon.com.au ranks for 181,688 keywords in position #1, and 272,205 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.
Analysis shows significant presence across 8 countries, with strongest performance in Australia and New Zealand. This demonstrates Amazon.com.au's global reach and market penetration.
Domains with the most keyword overlap
| Domain | Keyword Overlap | Avg Position | Keywords in the top 10 | Trend |
|---|---|---|---|---|
| youtube.com | 2,527,249 | 31.1 | 613,481 |
↑428,056
↓489,535
New
1,449,639
|
| reddit.com | 2,060,451 | 30.7 | 562,100 |
↑495,133
↓439,296
New
974,430
|
| ebay.com.au | 1,770,018 | 33.1 | 312,296 |
↑4,319
↓3,918
New
1,759,789
|
| facebook.com | 1,594,331 | 39.5 | 273,773 |
↑289,558
↓327,520
New
886,279
|
| wikipedia.org | 1,471,064 | 29.6 | 657,824 |
↑367,772
↓376,373
New
392,393
|
| pinterest.com | 1,360,158 | 42.0 | 185,175 |
↑229,375
↓213,544
New
868,850
|
| etsy.com | 1,168,348 | 34.2 | 256,428 |
↑261,600
↓254,971
New
586,267
|
| tiktok.com | 1,103,948 | 52.9 | 64,354 |
↑135,209
↓154,239
New
795,980
|
| instagram.com | 974,124 | 41.0 | 198,818 |
↑155,416
↓139,791
New
623,662
|
Top 100 keywords by traffic value
Amazon.com.au ranks for 4,923,224 keywords, with 181,688 keywords in the #1 position. The most valuable keywords include "amazon" (2,240,000 monthly searches), "amazon australia" (1,500,000 monthly searches), and "amazon prime" (368,000 monthly searches). These high-traffic keywords demonstrate Amazon.com.au's strong presence in navigational search queries.
Analysis of Amazon.com.au's traffic distribution shows significant presence across 8 countries. The top markets include Australia (44,158,372 monthly visitors), New Zealand (354,998 monthly visitors), and United States (114,270 monthly visitors). This global footprint highlights Amazon.com.au's international reach, with particularly strong performance in Australia.
In the competitive landscape, Amazon.com.au faces strong competition from amazon.com.au (2,999,999 shared keywords), youtube.com (2,527,249 shared keywords), and reddit.com (2,060,451 shared keywords). These competitors share significant keyword overlap, particularly in amazon.com.au and youtube.com which target similar audience segments. With an average position of 27.5 for its top competitor, Amazon.com.au maintains a competitive position in its market segment.
Amazon.com.au's search visibility shows impressive strength across different ranking positions. With 181,688 keywords in position #1 and 272,205 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 1,454,895 keywords in the top 10 positions indicates excellent content relevance and domain authority.
With approximately 5,663,090 monthly visitors, Amazon.com.au demonstrates significant market impact. The website's strong presence in Australia and New Zealand contributes to its global rank of #805. This traffic distribution, combined with 4,923,224 ranking keywords, positions Amazon.com.au as a significant player in the digital space.
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