Amazon.co.uk Website Analysis

Q: Which Countries Drive the Most Traffic to Amazon.co.uk?

The top markets include United Kingdom, Ireland, and United States.

Q: Who Are Amazon.co.uk's Main Competitors?

Main competitors include amazon.co.uk, youtube.com, and reddit.com.

Q: How Strong is Amazon.co.uk's Search Engine Visibility?

Amazon.co.uk has 1,074,211 keywords in position #1 and 1,187,856 keywords in positions 2-3.

Q: What is Amazon.co.uk's Overall Market Impact?

Amazon.co.uk receives approximately 37,623,449 monthly visitors and ranks #97 globally.

Website Statistics for Amazon.co.uk

Comprehensive analysis of Amazon.co.uk's online presence and search visibility. Currently ranked #97 globally with 17,470,758 ranking keywords.

Global Rank

#97

Estimated Organic Traffic

37,623,449

Organic Keywords

17,470,758

Last Updated

20 days ago

Backlink Statistics for Amazon.co.uk

Amazon.co.uk has built a robust backlink profile with 613,875 referring domains and 323,106,895 total backlinks. With 42.7% dofollow links, this indicates a healthy and natural link profile.

Referring Domains

613,875

Total Backlinks

323,106,895

Dofollow Links

137,972,603

42.7% of total backlinks

Keyword Position Distribution

Amazon.co.uk ranks for 1,074,211 keywords in position #1, and 1,187,856 keywords in positions 2-3, demonstrating strong search visibility across multiple terms.

* Keyword counts shown in millions

Geographic Traffic Distribution

Analysis shows significant presence across 7 countries, with strongest performance in United Kingdom and Ireland. This demonstrates Amazon.co.uk's global reach and market penetration.

* Traffic values shown in millions

Top Competitors for Amazon.co.uk

Domains with the most keyword overlap

Domain	Keyword Overlap	Avg Position	Keywords in the top 10	Trend
youtube.com	2,530,943	27.7	761,678	↑526,498 ↓504,451 New 1,296,414
reddit.com	1,938,875	29.6	581,127	↑515,568 ↓407,148 New 861,133
ebay.co.uk	1,859,125	31.0	430,901	↑435,395 ↓354,148 New 971,082
wikipedia.org	1,681,943	26.6	805,263	↑438,417 ↓445,664 New 401,051
facebook.com	1,666,943	38.3	282,603	↑324,543 ↓336,311 New 916,903
pinterest.com	1,273,346	40.2	206,360	↑217,221 ↓174,291 New 841,385
tiktok.com	1,117,573	47.4	97,018	↑171,395 ↓169,255 New 752,698
instagram.com	1,035,473	39.8	214,959	↑168,269 ↓137,431 New 673,583
etsy.com	968,610	29.8	303,851	↑250,388 ↓235,333 New 405,999

Top Keywords for Amazon.co.uk

Top 100 keywords by traffic value

Keyword	URL	Position	Volume	Traffic	Difficulty	Intent	CPC
amazon	https://www.amazon.co.uk/	1	20,400,000	6,201,600	100	N	$0.03
amazon uk amazon uk amazon uk	https://www.amazon.co.uk/	1	20,400,000	6,201,600	51	T	$0.03
marks and spencer	https://www.amazon.co.uk/Clothing-Marks-Spencer/s?rh=n%3A83450031%2Cp_4%3AMarks+%26+Spencer	5	4,090,000	662,580	20	I	$0.14
amazon prime	https://www.amazon.co.uk/amazonprime	1	1,830,000	556,320	67	N	$0.14
in deed	https://www.amazon.co.uk/time-need-deed-ebook/dp/B0719JXYXT	6	6,120,000	287,028	7	I	$0.92
argos uk	https://www.amazon.co.uk/s?srs=1660670031	6	823,000	133,326	36	N	$0.04
bandm	https://www.amazon.co.uk/b-m/s?k=b+and+m	2	823,000	133,326	0	N	$0.64
prime video	https://www.amazon.co.uk/gp/video/storefront	2	823,000	133,326	33	N	$0.35
dunelm	https://www.amazon.co.uk/s?srs=17103533031	8	4,090,000	104,704	92	N	$0.56
next uk	https://www.amazon.co.uk/Clothing-Next/s?rh=n%3A83450031%2Cp_4%3ANext	4	1,500,000	98,850	46	N	$0.58
pets at home	https://www.amazon.co.uk/pets-at-home-Pet-Supplies/s?k=pets+at+home&rh=n%3A340840031	8	1,500,000	70,350	47	I	$0.09
office 365	https://www.amazon.co.uk/microsoft-365/s?k=microsoft+365	7	2,740,000	70,144	86	N	$2.43
sparx maths	https://www.amazon.co.uk/Maths-Book-Check-Officially-Unofficial/dp/B09RV37H5M	6	1,830,000	61,854	4	N	$2.31
toolstation	https://www.amazon.co.uk/toolstation-uk/s?k=toolstation+uk	10	1,830,000	61,854	39	N	$0.11
beblesh balm	https://www.amazon.co.uk/Skin79-Super-Plus-Beblesh-Cream/dp/B004R6HIR6	4	201,000	61,104	0	T	$1.02
iphone 12	https://www.amazon.co.uk/iphone-12/s?k=iphone+12	1	201,000	61,104	41	T	$1.27
superbolan	https://www.amazon.co.uk/Killsport-Superbolan-Don-Pendleton/dp/0373614713	1	201,000	61,104	0	I	$0.92
hotel chocolat	https://www.amazon.co.uk/stores/HotelChocolat/HotelChocolat/page/A934BF4B-0AAA-437D-B736-979934FC78B5	3	368,000	59,616	0	C	$0.55
ninja air fryer	https://www.amazon.co.uk/stores/Ninja/AirFryers_Cooking/page/19E19D5B-79E8-4CBE-9528-9F25329E123C	2	368,000	59,616	1	T	$1.01
shein uk	https://www.amazon.co.uk/Clothing-SheIn/s?rh=n%3A83450031%2Cp_4%3ASheIn	6	1,220,000	57,218	25	T	$0.36
white fox	https://www.amazon.co.uk/white-fox/s?k=white+fox	4	550,000	53,515	27	C	$0.13
xfollow video	https://www.amazon.co.uk/Dune-Part-Two-Bonus-X-Ray/dp/B0CVBL6XLC	4	550,000	53,515	43	C	$0.36
black friday 2023	https://www.amazon.co.uk/blackfriday	4	165,000	50,160	70	C	$
iphone 11	https://www.amazon.co.uk/APPLE-iPhone-Black-pixels-Refurbished-Black/dp/B082P6M3HC	1	165,000	50,160	35	T	$1.09
air up	https://www.amazon.co.uk/air-up-bottle/s?k=air+up+bottle	2	301,000	48,762	9	N	$0.23
it ends with us	https://www.amazon.co.uk/Ends-Us-Colleen-Hoover/dp/1471156265	3	301,000	48,762	43	C	$0.27
prime	https://www.amazon.co.uk/gp/video/storefront	2	301,000	48,762	56	N	$0.73
warren james	https://www.amazon.co.uk/warren-james-jewellery/s?k=warren+james+jewellery	2	301,000	48,762	0	N	$0.90
wordle uk	https://www.amazon.co.uk/Wordle-Party-Players-Official-Inspired/dp/B0B5B9CP17	5	1,000,000	46,900	65	N	$0.89
argos	https://www.amazon.co.uk/s?srs=1660670031	18	9,140,000	46,614	56	N	$0.04
msn web	https://www.amazon.co.uk/Msn-Everyday-Web-Scott-Knaster/dp/B00007FYE8	6	673,000	44,350	100	N	$1.58
tt rockstar	https://www.amazon.co.uk/tt-rockstars/s?k=tt+rockstars	8	673,000	44,350	14	C	$1.35
matalan	https://www.amazon.co.uk/Clothing-Matalan/s?rh=n%3A83450031%2Cp_4%3AMatalan	12	2,240,000	44,128	18	N	$0.07
amazon music	https://music.amazon.co.uk/	1	135,000	41,040	70	N	$0.46
american horror story complete series	https://www.amazon.co.uk/American-Horror-Story-Complete-Collection/dp/B01JLTVIE2	1	135,000	41,040	10	C	$0.73
hawking hawking	https://www.amazon.co.uk/Hawking-Selling-Scientific-Celebrity/dp/1541618378	1	135,000	41,040	32	I	$
ebay uk only	https://www.amazon.co.uk/Best-Sellers-Ebay-Online-Shopping/zgbs/books/14288291	2	246,000	39,852	0	N	$0.20
myprotein	https://www.amazon.co.uk/Sports-Supplements-Myprotein-Diet-Nutrition/s?rh=n%3A2826478031%2Cp_89%3AMyprotein	2	246,000	39,852	2	N	$0.19
scoubidous	https://www.amazon.co.uk/scoubidous/s?k=scoubidous	4	246,000	39,852	0	C	$0.27
vibox	https://www.amazon.co.uk/Desktop-PCs-Vibox-Gaming-Computers-Accessories/s?rh=n%3A428651031%2Cp_6%3AA3SS7S5K9P54JA	3	246,000	39,852	0	N	$1.91
motherless	https://www.amazon.co.uk/Motherless-Mothers-Losing-Mother-Shapes/dp/0060532467	4	550,000	36,245	30	C	$
bristol evening	https://www.amazon.co.uk/Bristol-Times-Evening-Post/dp/1859831524	4	368,000	35,806	14	I	$
tombola	https://www.amazon.co.uk/tombola/s?k=tombola	6	1,000,000	33,800	54	I	$3.73
ama	https://www.amazon.co.uk/	1	110,000	33,440	52	N	$0.09
amazon login	https://www.amazon.co.uk/log/s?k=log+in	1	110,000	33,440	34	N	$0.08
magnesium glycinate	https://www.amazon.co.uk/Magnesium-Glycinate-Complex-Supplements-Bisglycinate/dp/B0C9VVCL12	1	110,000	33,440	6	T	$1.64
nespresso	https://www.amazon.co.uk/Coffee-Espresso-Machines-Nespresso-Tea/s?rh=n%3A13528598031%2Cp_89%3ANespresso	2	201,000	32,562	25	C	$0.42
xbox series s	https://www.amazon.co.uk/Xbox-RRS-00007-Series-S/dp/B08GD9MNZB	3	201,000	32,562	35	C	$0.58
autotrader uk	https://www.amazon.co.uk/autotrader/s?k=autotrader	5	673,000	31,563	43	N	$0.74
racing post	https://www.amazon.co.uk/Racing-Post-Horseracing-Miscellany-Miscellaneous/dp/1839501073	10	1,220,000	31,232	40	N	$2.98
and urban dictionary	https://www.amazon.co.uk/Urban-Dictionary-Fularious-Street-Defined/dp/0740751433	5	450,000	29,655	36	N	$0.98
oppenheimer	https://www.amazon.co.uk/Oppenheimer-DVD-Blu-ray-Cillian-Murphy/dp/B0BHDZZND8	8	450,000	29,655	74	I	$5.62
urban dic	https://www.amazon.co.uk/Urban-Dictionary-Freshest-Street-Defined-ebook/dp/B007QCKT2E	4	450,000	29,655	46	I	$0.98
urban dictionary urban	https://www.amazon.co.uk/Urban-Dictionary-Freshest-Street-Defined-ebook/dp/B007QCKT2E	5	450,000	29,655	34	N	$0.98
urbañ dictionary	https://www.amazon.co.uk/Urban-Dictionary-Freshest-Street-Defined-ebook/dp/B007QCKT2E	5	450,000	29,655	46	N	$0.98
dune 2	https://www.amazon.co.uk/Dune-Part-Two-Timoth%C3%A9e-Chalamet/dp/B0CWPJX1ZS	5	301,000	29,287	48	C	$0.32
iphone 13	https://www.amazon.co.uk/Apple-iPhone-13-128GB-Midnight/dp/B09G95MCDT	4	301,000	29,287	41	T	$1.23
not on the high street	https://www.amazon.co.uk/not-high-street-gifts-women/s?k=not+on+the+high+street+gifts+for+women	3	301,000	29,287	20	C	$0.16
playstation 5	https://www.amazon.co.uk/PlayStation-9395003-5-Console/dp/B08H95Y452	5	301,000	29,287	47	T	$0.78
shoe zone	https://www.amazon.co.uk/Womens-Shoes-Shoe-Zone-Fashion/s?rh=n%3A1769798031%2Cp_6%3AA11TUGHSDV22PS	7	301,000	29,287	5	N	$0.36
the boys	https://www.amazon.co.uk/The-Boys-Season-1/dp/B0875SX1NV	6	301,000	29,287	62	N	$0.13
amazon seller central	https://sellercentral.amazon.co.uk/	1	90,500	27,512	77	N	$5.40
amazon warehouse	https://www.amazon.co.uk/b/?node=3581866031	1	90,500	27,512	7	N	$0.13
buscopan	https://www.amazon.co.uk/Buscopan-Relief-Hyoscine-Butylbromide-Tablets/dp/B00JFC4OX8	3	90,500	27,512	0	C	$2.68
www amazon co uk	https://www.amazon.co.uk/	1	90,500	27,512	52	N	$0.04
hamleys	https://www.amazon.co.uk/stores/HamleysofLondon/Homepage/page/F26E77DA-091E-41F2-8C68-9FF96DC41FE0	3	165,000	26,730	0	N	$0.16
iphone 14 pro max	https://www.amazon.co.uk/Apple-iPhone-Pro-Max-128-Deep-Purple/dp/B0BNM1M33W	2	165,000	26,730	22	T	$1.28
just giving	https://www.amazon.co.uk/Just-Giving-Philanthropy-Failing-Democracy/dp/069118349X	4	165,000	26,730	0	N	$0.55
mrsbest	https://www.amazon.co.uk/stores/MrsBestPaperCo/Homepage/page/006ACA6B-6ABC-4EBB-9953-CA93EAC64160	2	165,000	26,730	0	N	$0.25
football scores	https://www.amazon.co.uk/live-football-scores/s?k=live+football+scores&page=2	16	6,120,000	26,316	77	I	$1.91
lovehoney	https://www.amazon.co.uk/lovehoney/s?k=lovehoney	5	550,000	25,795	18	N	$0.50
uk katie price	https://www.amazon.co.uk/Katie-Price-Harvey-Me/dp/1913406695	8	550,000	25,795	47	I	$
ultimate carnage	https://www.amazon.co.uk/Flatout-Ultimate-Carnage-Xbox-360/dp/B000QSBR94	7	550,000	25,795	15	C	$2.73
sports direct	https://www.amazon.co.uk/51107031/s?i=merchants&me=APZGI6OQCC5PX	16	4,090,000	24,131	79	I	$0.25
iphone 14	https://www.amazon.co.uk/Apple-iPhone-14-128-GB/dp/B0BDJHR5DD	4	246,000	23,935	59	T	$1.38
michael mosley	https://www.amazon.co.uk/Just-One-Thing-transform-BESTSELLER/dp/1780725906	10	673,000	22,747	44	I	$3.86
daily mirror	https://www.amazon.co.uk/Daily-Mirror-Sunday-first-month/dp/B00FQISAGC	12	1,500,000	22,500	29	T	$4.72
national basketball association	https://www.amazon.co.uk/National-Basketball-Association-Kevin-Frederickson/dp/1644941600	13	1,500,000	22,500	93	N	$0.48
amazon fresh	https://www.amazon.co.uk/fmc/storefront?almBrandId=QW1hem9uIEZyZXNo	1	74,000	22,496	24	N	$1.03
amazon mytv uk	https://www.amazon.co.uk/my-tv/s?k=my+tv	1	74,000	22,496	20	N	$0.55
amazon mytv uk	https://www.amazon.co.uk/my-tv/s?k=my+tv	1	74,000	22,496	20	N	$0.49
iphone 12 pro max	https://www.amazon.co.uk/iphone-12-pro-max/s?k=iphone+12+pro+max	1	74,000	22,496	4	T	$1.18
kindle unlimited	https://www.amazon.co.uk/Kindle-Unlimited-Books/b?ie=UTF8&node=4764713031	1	74,000	22,496	12	C	$0.28
torch	https://www.amazon.co.uk/Torches/b?ie=UTF8&node=1938891031	1	74,000	22,496	6	T	$0.49
wallet	https://www.amazon.co.uk/Mens-Wallets/b?ie=UTF8&node=1769884031	1	74,000	22,496	6	N	$1.00
iphone 13 pro max	https://www.amazon.co.uk/Apple-iPhone-128GB-Graphite-Renewed/dp/B09MGFWG9Q	2	135,000	21,870	1	T	$1.10
fool me once	https://www.amazon.co.uk/Fool-Me-Once-Netflix-Tie/dp/0593475348	7	450,000	21,105	28	I	$0.09
skechers	https://www.amazon.co.uk/stores/page/8EEA6B7D-4698-438B-90DC-67D86B8D5D75	7	450,000	21,105	0	N	$0.48
lego	https://www.amazon.co.uk/stores/LEGO/LEGO/page/D9C88092-4A20-477D-B239-BF23C6AF3C8D	9	823,000	21,068	61	C	$0.34
halfords	https://www.amazon.co.uk/halfords/s?k=halfords	14	2,240,000	20,384	65	I	$0.50
cotton traders	https://www.amazon.co.uk/stores/CottonTraders/Homepage/page/E9189CF7-6CA8-47DE-AEAC-24AD085AF2A1	8	301,000	19,835	0	C	$0.84
gladiator	https://www.amazon.co.uk/Gladiator-DVD-Russell-Crowe/dp/B00030ERII	4	301,000	19,835	70	C	$2.44
killers of the flower moon	https://www.amazon.co.uk/Killers-Flower-Moon-Osage-Murders/dp/0385534248	8	301,000	19,835	58	I	$6.14
sflix	https://www.amazon.co.uk/sflix-fit/dp/B0D9CK85NG	4	301,000	19,835	3	N	$0.72
sol de janeiro	https://www.amazon.co.uk/stores/SoldeJaneiro/SoldeJaneiro/page/04FEE7CB-71BE-4A8B-A141-1374EA2D1D22	4	301,000	19,835	0	T	$0.68
www google co uk	https://www.amazon.co.uk/google-co-uk/s?k=google.co.uk	4	301,000	19,835	100	N	$0.28
ft100	https://www.amazon.co.uk/Salus-FT100-Electronic-Frost-Thermostat/dp/B07KSZ35BP	14	3,350,000	19,765	46	C	$5.43
buyagift	https://www.amazon.co.uk/stores/Buyagift/DaysOut_GiftsbyCategory/page/EF8A80A2-5A49-448C-8EB0-10BB1BC48FCC	4	201,000	19,557	4	N	$0.31
huel	https://www.amazon.co.uk/huel-meal-replacement/s?k=huel+meal+replacement	4	201,000	19,557	26	N	$1.14
my stuffs	https://www.amazon.co.uk/My-Stuff-Aaron-Simon-Bobb/dp/B0C1J524BB	3	201,000	19,557	13	N	$

What Are the Most Popular Keywords for Amazon.co.uk?

Amazon.co.uk ranks for 17,470,758 keywords, with 1,074,211 keywords in the #1 position. The most valuable keywords include "amazon" (20,400,000 monthly searches), "amazon uk amazon uk amazon uk" (20,400,000 monthly searches), and "marks and spencer" (4,090,000 monthly searches). These high-traffic keywords demonstrate Amazon.co.uk's strong presence in navigational, transactional, and informational search queries.

Which Countries Drive the Most Traffic to Amazon.co.uk?

Analysis of Amazon.co.uk's traffic distribution shows significant presence across 7 countries. The top markets include United Kingdom (126,326,822 monthly visitors), Ireland (1,595,472 monthly visitors), and United States (508,898 monthly visitors). This global footprint highlights Amazon.co.uk's international reach, with particularly strong performance in United Kingdom.

Who Are Amazon.co.uk's Main Competitors?

In the competitive landscape, Amazon.co.uk faces strong competition from amazon.co.uk (3,006,078 shared keywords), youtube.com (2,530,943 shared keywords), and reddit.com (1,938,875 shared keywords). These competitors share significant keyword overlap, particularly in amazon.co.uk and youtube.com which target similar audience segments. With an average position of 25.3 for its top competitor, Amazon.co.uk maintains a dominant position in its market segment.

How Strong is Amazon.co.uk's Search Engine Visibility?

Amazon.co.uk's search visibility shows impressive strength across different ranking positions. With 1,074,211 keywords in position #1 and 1,187,856 keywords in positions 2-3, the domain demonstrates strong SEO performance. The total of 5,134,441 keywords in the top 10 positions indicates excellent content relevance and domain authority.

What is Amazon.co.uk's Overall Market Impact?

With approximately 37,623,449 monthly visitors, Amazon.co.uk demonstrates significant market impact. The website's strong presence in United Kingdom and Ireland contributes to its global rank of #97. This traffic distribution, combined with 17,470,758 ranking keywords, positions Amazon.co.uk as a leading player in the digital space.