SEO Glossary

Your website's ranking on Google might suddenly drop, leaving you puzzled. Algorithm updates are the cause. These updates change how Google decides which websites show up first in search results.

Breadcrumb navigation is a tool on websites and apps that helps users see where they are. It shows a path of links to the page you're currently viewing, right at the top of your screen.

Canonical tags are special HTML elements that tell search engines which webpage is the "main" one when similar or duplicate pages exist. They make sure that the main version of a page gets noticed by search engines, helping to solve problems caused by having content that's too alike on different webpages.

Accelerated Mobile Pages, or AMP, are a game-changer in how we use the internet on our phones. Google kicked off this project to make web pages load super fast on mobile devices.

Accessibility in SEO is about making sites easy for everyone, including those with disabilities. This article will show you how improving accessibility also makes your site better for search engines.

Alt text stands for alternative text. It is a short description of an image on web pages, making the internet a place everyone can enjoy, including people with disabilities.

Anchor text is the clickable words in a hyperlink that give you and search engines clues about what’s on the next page. This small piece of text is super important for SEO, or how well a website does in search results.

BERT stands for Bidirectional Encoder Representations from Transformers. It is a powerful computer program Google AI made in 2018 to help computers understand human language better.

Black Hat SEO is like breaking the rules to win a game. It's using tricks that search engines, like Google, say are wrong to make a website look more popular or important than it really is.

Bounce rate tells us the percentage of visitors who leave a website after looking at just one page. This number helps understand if people enjoy the site or not. To find this rate, we divide single-page visits by all visits and then multiply by 100.

Brand monitoring is like keeping an eye on what people say about your brand online. It helps businesses see how their marketing does and learn what people think of them. This process is key for making sure a brand looks good to others, measures how well ads work, and gets more people to know about it.

Broken link building is about finding links on the web that don't work anymore and suggesting these sites link to your website instead. This helps your site become more popular with search engines.